Korean Fashion Trends

In all ages, many people interested in fashion. As stripe products have been in popularity which was symbol of prisoner, miniskirt have been in fashion in the world, many people interested in new trend every years, in nowdays, they have been turn their eyes to fur products. The origne of fur product date back to China and Northern people who lived in cold area using for cold weather. Northern people who stayed in cold area was using it to keep temperature for clothes and shoes from cold, gave it to the Greeke around 1500 BC, developed tanning technology in China around 1000 BC, was spreaded to the West and it led to being supply of fur in Europe since the 18th century. After 18th century, fur was not only limited at clothes, it have been made

Korea and China, they have been a big consumers in clothing industry, for instance, fur exhibition which main theme of fur clothes is held in Hongkong every years, Korea was ranked No.1 at world’s fur demand survey. Like this, Korea and China pay attention bigger than the past to luxury items, fur products. By the way, why is Korea and China in Asia and what is the reason about why they want to get it? People who buy the luxury, they some reason for, it is ‘Ostentation type of consumption’ and ‘ Illusion fantasy type of consumption’. Ostentation type of consumption is literay show what they have to people. This type of person (Ostentation type of consumption) consume luxury items for not to be ignored even they can't afford to buy it, they don't give up to consume (Minho) .This type of person tend to desire seem to be rich or the haves. It so-called, person who consume like this is fake rich. They believe can be rich or the haves if the more they do it, because of lack of their self-confidence. They want to cover their lacked self-confidence by decorating their apperance. Illusion fantasy consumption is person who afraid and dream to transformation, a kind of

I reserched that how particular brands get popularity and make consumers buy their products through Fendi. Fendi have their own knowhow, it is ‘Customize services’. Fendi was famous for their special services to each one, it caused why people find Fendi more than other brands (Lee) . When 1960s, economy developed and people had time and money to spend, they wanted their own product like coat, bag, shoes etc, to represent them. So Fendi used this consumers mind, they provided services to each them what they want, they had been famused for it. They also famoused for using new various material for making. They became popular by trying challenge of new material for products (Lee), using of squirrel, mole, rabbit fur known as low quality, not suitable for clothing. Then, many brands usually fox, mink known as high quality but Fendi accessed to consumers with more various low quality materials for ordinary person. Look at these Fendi’s knowhow, i got some points about popular brands common feature that is brands analyze consumers mind. The particular knowhow was not beautiful design and special materials, it migh be rare materials but they accessed consumers to considered persons not with beautiful design and materials. I think these factors make consumers consume their