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Furnishings At Home Case Study

3275 Words14 Pages

1.0 INTRODUCTION
The aim of this report is to carry out an in depth investigation on the marketing of Furnishings in the Home with critical analysis of how the company could gain competitive advantage. It also goes on to analyse which strategies the company could adopt by application hypothetical frameworks to advise the Bradshaw family on how to gain competitive edge. The report also entails analytic justification based on Furnishings in the Home’s current trading environment with a view to emerging markets and how they are best served with the aid of ethical considerations.
1.1 OUR OBJECTIVES AT FURNISHINGS IN THE HOME
 To increase the number of repeat customers.
 Increase sales
 Improve product awareness
 Decrease resistance in potential customers buying our products
 To gain advantage over our competitors and improve brand recognition amongst the 25-60 years age group. Contents
1.1 OUR OBJECTIVES AT FURNISHINGS IN THE HOME 1
2.0 PROMOTING FURNISHIGS IN THE HOME 3
3.0 ESTABLISHING A NEW MARKEING MIX 6
3.2 Product 6
3.3 Price 6
3.4 Place 6
3.5 Promotion 7
3.6 People 7
3.7 Process 7
3.8 Physical Evidence/Image 7
4.0 IMPROVING THE BRADSHAW FAMILY’S KNOWLEDGE 8
4.1 Micro Environment 8
4.1.1 STAFFING POLICY 8
4.2 ANALYSING THE COMPANY THROUGH PEST 9
5.0 PERSONAL SELLING 11
5.2 OBJECTIONS ENCOUNTED FROM CUSTOMERS 11
6.0 CONCLUSION 13 …show more content…

It will cater for those customers which do not have television sets and access to the internet hence information about our products conveyed to both existing and potential customers. An advertisement page can be paid for in newspapers and also full colour inserts about our products can be put in the newspapers, while in magazines free interviews about our products and service at Furnishings in the Home will cut down our cost thus not reducing our

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