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Fyffes Plc Case Study

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Fyffes plc. story started back in 1880 when E.W. Fyffe Son & Co had their first import of bananas from the Canary Islands. E.W. Fyffe Son & Co joined forces through a merger with Hudson Brothers to become Fyffe Hudson & Co. Ltd. An enduring partnership between Charles McCann & Sons Ltd. of Ireland and Fyffe Hudson & Co. Ltd has been established since 1901 and in 1913 the company was acquired by United Brands US as Fyffes Plc.
When the ban was lifted in 1945 it took 15 years for the company to achieve a pre-war level of bananas imported. In 1983 the company diversifies to reduce its dependency on the import of bananas and acquires George Jackson and Company Limited and Thompson and Company (Parkway) Ltd. In 1965 Neil McCann took over his father …show more content…

According to van de kasteele (1998) , in 1996 Chiquita Brands international , Dole and fresh del monte accounted for 65% of total world exports. The irish company Fyffes accounted for an additional 6-7%of total exports .though these countries are independent and engaged in intense competition in the world market as they share common history , to a large extent they are all related and their common ancestor is the united fruit company. The facet of the banana story concerns the private sector,it does the marketing of bananas from the Caribbean region and Latin America in both Europe and the USA. A small number of firms market the bulk of the …show more content…

The company also invests in their supply chain by buying a £19m refrigerated ship and builds a new ecological state of the art computerised ripening center in UK.
In 1995, Fyffes together with Windward Islands Banana Development and Exporting Company (WIBDECO) bought the UK distributer, Geest Bananas Business. Four years later the company entered into a strategic alliance with Capespan of South Africa with a stake of 50% in Capespan Europe.
In the new millennium the economic conditions pushed Fyffes Group in somecost saving measure and closed some of the ripening centers in UK, sold some of its refrigerated fleet, some of the cargo business and 50% stake in Sofiprim SA, (France). In 2002 the company continues its diversification strategy and acquires 70% Hortim International sro (Czech Republic) a fruit and vegetable importer and exporter who employs 600 people. Fyffe’s also buys 80% of International Fruchtimport Gesellschaft Weichert& Co. KG (INTER) Germany an importer and exporter of fresh fruit and Everfresh (Sweden) a fresh produce group. In 2005 the company enter a strategic alliance of 50/50 with a Columbian company Uniban SA and purchases Turbana Corporation, a US corporation based in Florida and becomes the fifth suppliers of bananas in

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