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G Adventures's Mission Statement Analysis

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G Adventures mission statement: “To ensure an authentic, sustainable, unforgettable, life-changing experience for everyone!”. G Adventures’ main purpose is to give travelers the ultimate experience that will keep them wanting more, as well as give them a chance to learn more about the beautiful world that we live in and it’s natural and sustainable elements. G Adventures also has a core set of values that they go by: “Love. Lead. Embrace. Create. Do”. They were invented twenty years ago and are the only thing in the organization that has never changed. The point of the core values is to prove that G Adventures obtains a culture of honesty, productivity, and sustainability in the environment. They chose to demonstrate their culture in this manner

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