GEICO Advertising Analysis

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GEICO: A Captivating and Cut-Rate Company for Disgruntled Car Owners Over the years, GEICO has developed into one of America's largest car insurance companies, adapting with the changing times. From their first television ad to their use of Internet platforms, GEICO grew exponentially through their advertising tactics; the 2010's functioned as the pinnacle of renowned GEICO commercials. Like GEICO itself, many of their characters have become familiar to the American audience. One of their most famous is Maxwell the Pig who is featured in GEICO's commercial "Three Little Pigs Wee Weee Weeee". The advertisement opens up to the narrator standing in front of a curtain. The man approaches the camera to inquire, "Could switching to GEICO really…show more content…
According to Solomon, "America is a nation of fantasizers" (406); GEICO communicates to fed up car owners that converting to their group will rid them of their adult responsibilities. GEICO's reference to the nursery rhyme elicits a delighted response from the audience and brings back happy childhood memories. Recalling these blissful times, onlookers of GEICO's commercial wish for memories of times past. Likewise, Maxwell's arrival to his brick home alludes to the "Three Little Pigs", another whimsical childhood story, that teaches one about the importance of making precautionary arrangements. One could argue that GEICO even suggests Maxwell may be the third pig in the story who built his house out of bricks in order to safeguard all of his possessions from the 'Big Bad Wolf' ("The Three Little Pigs"), choosing GEICO for his future property needs. GEICO's bargain price guarantees these viewers that their belongings, like Maxwell's, are worth protecting. They will benefit from using GEICO's cheap insurance and will not put their possessions at risk. Similar to the brick house in the fable, GEICO remains reliable and consistent for their customers in any

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