Galaxy Toys Case Study

Introduction

In 1956, George Jepson and his significant other Nan established Galaxy Toys through the inspiration of their son Rusty. As a child Rusty had an enthusiastic notion of traveling to the moon and therefore became the inspiration that started George and Nan’s business, by making galaxy toys for their child and other children’s enjoyment. George Jepson had previous experiences in a company that advertised games in Toledo, Ohio and learned manufacturing, selling, and advertisement as well as creating a new spacecraft toy. One of the most popular space craft toys created was called the Space Rocket that allowed children to imagine themselves inside the spacecraft during the 1960s Space Race against Russia. However, Nan was employed in retail toy sales and suggested the spacecraft be publicized and sold at her department store. Once the product was placed on the shelf, it had successful sales that led to George Jepson manufacturing eight other toys. In the 1960’s, Galaxy Toys mass-produced thirty-nine toys that incorporated in plastics instead of heavy steel parts and ponderosa pine. In 1970, Galaxy Toys became one of the largest privately owned toy company with manufactures in Ohio, Florida, Alabama, and Mexico. With the company growing, the board needed managers that would be able to run and produce their products in

The company reformed their culture due to an increase in competition in the marketplace, changes in technology, employees planning to unionize, a prominent interest in worker administration contribution, work-life stability, and an overall transformation in the employee working environment. With the new changes in the organization, Aldrin embraced the new culture by hearing new ideas from workers, learning about new technological advancements, maintaining a happy workplace, and having a competitive advantage over other