Gunpei Yokoi's Game And Watch

“Game & Watch” is hand-held electronic gaming device made by Nintendo company in 1980. It is a prototype of an early hand-held gaming device. Gunpei Yokoi, the designer of the gadget, was inspired by people who were playing electronic computer in subways. His ambition was to create an easy-carrying game device, which can be somehow similar to a wrist watch. Thus, Gunpei Yokoi created the “Game & Watch,” which people can play games whenever and wherever possible.

What makes the “Game & Watch” particularly special is that it is managed to move beyond traditional game form and strike a cultural chord. The “Game & Watch” is easy at use: it has one or two buttons, a black and white LCD screen. which is just fixed with a single frame switch and with

Mentally, you get drawn into the world of the game” – says Yukihito Morikawa in his interview about the history of creation of the device (Yokoi & Morikawa, n.d.). The operation of the game contains one or two buttons, which make the game easy to play. On the surface, this game machine is not using the most advanced science and technology at that time. Actually, the handheld electronic calculator was already very mature technology. It turned a tedious calculation process into a game process.

The Game Boy was launched by Nintendo after the Game & Watch. It was another representative game product designed by Gunpei Yokoi on April 6, 1989. It had a four-color black and white screen, CPU 8 bit, and the maximum capacity of the game card was only 32Mb. The Game Boy had an eight-way D-pad controller and four buttons, which made it a simple operation. For example, the “Super Mario Land” is one of first game launched by Game Boy. In addition, it is the first platform game to be realized for a handed console. When playing it, a person should just use the right and the left arrow key to make a move, and "A" and "B" buttons in order to jump and attack. Moreover, the game contained twelve jumping platforms to avoid enemies and pitfalls. It is a user-friendly world where

In addition, this game has so many little details. Each and every is big, cartoony, and full of personality. Every zone of the game has a mini map with its unique music, and the maps themselves are full of life, with enemies marching about or the boss seemingly bothering