Gamification And Sustainability

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Abstract - This work in progress presents some initial findings concerning the use of gamification and persuasive technology in the domain of reaching a set sustainability goal by using persuasive systems. Both gamification and persuasive technology have become more pervasive elements in the research community in the domain of human-computer interaction (HCI) and information systems. I argue a need for research addressing the design of these systems since we currently have a vague understanding of the underlying mechanism. Sustainability is genuinely complex and the designer of a persuasive system with a set sustainability goal must consider numerous parameters when designing the artefact.
We live in an uncertain world today with
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that it meets the needs of the present without compromising the ability of future generations to meet their own needs” [4]. Organizations have in the past prioritized the economic interest of sustainability, but a holistic view and understanding that includes the environmental and social impact are equally important. Hence, sustainability could include, for example, health issues (e.g. smoking, drinking, reduce sugar intake, exercise, and eating nutritious and balanced meals), work conditions (e.g. stress, noise levels, physical environment, and safety), environmental (e.g. home, deforestation, endangered species, and climate change), and social (e.g. equality and distributed…show more content…
One of the first commonly shared major theoretical definitions of gamification is: “Gamification” is the use of game design elements in non-game contexts [11]. Another way to describe the core of gamification is as Werbach and Hunter [12] writes: At its core, gamification is about finding the fun in things that we have to do. Unfortunately, sometimes gamification design is simplified into only adding points, badges, and leaderboards (PBLs) into a previously non-game environment [12], [13]. Using and including gamification in the design of persuasive systems could bring a better chance of success to reach sustainability goals. But to succeed using gamification in persuasive systems puts a lot of demand for the
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