Non Game Gamification Examples

Gamification, a term that is widely used, is the use of game design elements in non-game contexts (Sebastian Deterding, Dan Dixon, Rilla Khaled, & Lennart Nacke, 2011). In other words, it means that importing game elements such as ranking and resources constraints into a non-game application, for example education or work-related application. Recently, gamification had slowly gain popularity among application development. What could be the major reason is the vast popularity of games among all age groups and that the influences caused towards the users. It is known that with gamification concept, the application turns out to be more fun, interesting and higher users’ engagement; thus, creating a better user experience. A few examples of enterprise that practice gamification are Stack Overflow, Amazon.com and etcetera. Besides, there is another saying about gamification, defined as the process of game thinking and game mechanics to engage users and solve problems (Christopher Cunningham & Gabe Zichermann, 2011). Game thinking is about adding fun and game principles into designing solutions for the real-world problems while game mechanics are the rules and rewards in the game focusing on generating and maintaining the users’ emotions. (Jorge

This is because with gamification elements, an application evolved, turns out to be more fun and interesting, thus increase the motivation of users in using the application. When users get motivated, the result of users’ engagement will definitely improve because the desires and pleasures to achieve certain goals and achievement, which users seek it as a challenge, will not fail to be suppressed by the humanity. The overall goal of gamification is to secure users’ engagement and participation in interacting with certain activities of the application. To achieve the goal of gamification, numerous game mechanics and features are required to be