The restaurants delivering fast food are generally divided by the ability of food serving (Muhammad A Asdullah, et al., 2015). Burger is one of the main product served in the fast food chain menu. It is kind of meat product rich in animal fat, saturated fatty acids and cholesterol. Vegetable products and soy bean are added to raw or cooked meat products to improve its functional properties, (Gehan Kassem & Emara, 2010) To continue expand and grow a business, international business needed to be established. International business is the study of business activities that cross national borders (Robert Grosse & Jack N. Behrman, 1992) Foreign fast food companies were allowed to enter India during the early 1990s after the economic liberalization policy of the Indian Government.
People who would like to try new dishes which they do not know to make. The major consumer affecting factors that will drive the food industry in the Indian market are as follows: (Factors influencing segmentation) 1. Large young population (High youth demographic dividend). Figure – 2: The above report shows relative growth in the age group of(25-54) years  As per the report on factors driving food consumption patterns  The above figure clearly shows that the future growth in the food industry strongly depends on the growth of the youth adult population. The youth of the nation are high on innovativeness and would like to try out new things.
Retail industry in India is expected to grow to US$ 1.3 trillion by 2020. The country is among the highest in the world in terms of per capita retail store availability with small retail stores taking the majority of share. India’s retail sector is on a path of tremendous growth, with retail development taking place not only in major metros, but also in Tier-II, Tier-III cities and towns. strong economic growth, increasing per capita income, a growing middle class, urbanization, changing consumer preferences are some of the factors driving growth in the retail market in India. India’s population is taking to online retail in a big way.
Fast food companies have demolished competition throughout the last 30 years in the restaurant industry. The practices used to eliminate competition such as using unhealthy food to make a profit have been reported unethical by Americans, but it tends to be desired by the American society. According to the American Franchise Corporation, certified by TrustArc, fast food companies generate $570 billion annually in the United States ("Fast Food Industry Analysis"). These statistics continue to rise as more and more fast food companies become ubiquitous. As a result, fast food companies get richer, while people contract life-altering health effects.
It is felt worthwhile to study how organized retail formats have been evolving and what factors have been responsible for such growth of organized apparel retailing in India. Apparel retailing especially has traversed its growth path beginning from smaller formats to large individual stores. The largest foreign exchange earner for the country is the Indian textile and apparel industry. “India is the main hub of textile market in the world as a largest foreign exchange earner for the country and also the largest exporter of textile market. It is also after agriculture India is the second largest employment provider and plays an important position in the development of the economy.” Jeyakodi and Navaneetha (2014).
Due to the rapid population rise, the rising foreign influence, the emergence of a female working population and the fluctuating eating habits of people, they have gained popularity among people, contributing significantly to the growth trajectory of the bakery industry. Indian bakery industry is one of the biggest sections in the country’s processed food industry. Bakery products which include bread and biscuits form the major baked foods accounting for over 82% of the total bakery products produced in India. The bakery industry has achieved third position in generating revenue among teh processed food sector in India. The first and the second segments are wheat and flour processing and fruit and vegetable processing.
Fast food industry competition According to the article in The Express Tribune written by Shahram Haq, competition in fast food industry helps middle class contribute to growth. In the beginning, the concept was only welcomed by the higher-income segments as prices made the food unaffordable for middle or lower income classes. Introduction of multinational food franchises, initiated in the 1990s, was in the midst of non-existent local fast food restaurants. Today, the trend is spreading fast and the industry experts believe this to be just the beginning for the flourishing industry. However, the industry has evolved since then as the restaurants now offer promotions at various hours of the day and on different products to open doors for the middle-class and low-income class.
Conceptual Framework Modern food and grocery retail in India is growing at the rate of twenty-five per cent per annum and is expected to double by 2020 (www.indiaretailing.com). The emergence of supermarkets is drastically changing what, when and how much of foods Indians consume. Hawkes (2008) concluded that emergence of supermarkets has increased the convenience of buying foods and increased the availability of new foods for consumers. “This strategy is now in evidence in developing countries, where supermarkets sell imported and other ‘Western’ foods not traditional in domestic diets, as well as an increasing range of highly processed foods, such as snacks, ready meals, frozen foods, dairy products and ‘diet’ products.” (p. 671). Thus dietary habits of Indian families are transforming as they now more readily accept processed or Western food options (Pingali, 2007).
In 2006, 51 percent of investment in a single brand retail outlet was permitted. Since then, retailing through franchisee route been explored by several global brands. In 2013, the Indian retail sector has received about US$ 428 billion by the changes in policy decision to allow Foreign Direct Investment (FDI) up to 51 percent in multi-brand retail and up to 100 percent in single brand retail. The change in the FDI provision towards the organized retail sector is attracting global retailers to invest in the country and they are concentrating specially in metros (tier I) and tier II cities. Mysore district comes under tier II cites and has many organized food retail outlets such as Big Bazaar, More, Loyal World, Reliance fresh, Easy Day etc.
Purchasing pattern too is seeing huge changes pan India. The traditional practice of preferring the trusted neighbourhood jeweller is no more the norm. This is gradually changing due to the mushrooming of numerous regional retail chains as well as countrywide retail chains. The profile of business in India is typical of the country, which are low margins and high volumes. Owing to a steep rise in commodity prices and severe competition, margins continue to be under severe pressure.