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Gannett Company Case Study Of The Newspaper Industry

2570 Words11 Pages

Heurteux 1
Newspaper Industry
Case Studies
Amelie Heurteux
Business in Media
Heurteux 2
I. Established: Gannett Co Inc.
General Economic Indicators:
Gannett Co. Inc. currently possesses the largest market share in the United States newspaper publishing industry out of the top four leading companies, holding approximately
9.3% market share. The international media and marketing solutions corporation divides its business into broadcasting, publishing, and digital segments, with an overall workforce of 31,600 employees. Gannett operates 82 American national newspapers and over 400 nondaily local publications in 30 states as well as Guam. USA Today, one of Gannet’s biggest brand names, is the country’s third-highest selling newspaper with a weekday …show more content…

In 2009, the company bought minority interest in HomeFinder, an online marketplace that facilitates communication among real estate buyers, sellers, and professions. HomeFinder powers the real estate search for other leading media companies such as The McClatchy Company, Tribune
Company, and GateHouse Media. In addition, Gannett is a participant of QuadrantOne, a joint venture with other major newspaper publishing companies that grants advertisers access to more than one newspaper at once. The sites that quadrantOne represents reach about 50 million unique online visitors a month, including 27 of the 30 largest markets (Lieberman).
In 2012, the major player purchased BLiNQ Media LLC, a global innovator of social engagement advertising solutions for agencies and brands. Finally in 2014, Gannett announced that it would increase its interest in Classified Ventures from 26.9% to 100% ownership of the company. Classified Ventures operates a network of websites offering classified advertising space, primarily for real estate and automobile sales. Its biggest sites include …show more content…

By obtaining a comprehensive understanding of the
Texas media landscape as well as the critical role that AIM Media Texas and its various different newspapers play within this community, AIM Media continues to grow as it tailors directly towards desired demographics, specifically the Hispanic population. The Rio Grande Valley has
Heurteux 9 a population between 1.2 and 1.3 million people, and CEO Halbreich specifically has covered this wide market through his four daily newspapers, including McAllen, Harlingen, and
Brownsville, the latter of which have both English and Spanish editions, a biweekly publication in Weslaco, and two other English and Spanish publications that serve the overall RGV region and South Padre Island, another large portion of the market.
In general, AIM Media has been focusing its advertising efforts, both local and national, towards the Hispanic population, as the RGV ultimately holds the 10th largest population of
Hispanics in the US while and 80% to 90% of their individual sub-markets are located right in the RGV. According to these demographic statistics, Halbreich foresees unique growth characteristics within Spanish language advertising. Additionally, Halbreich has been

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