1978: Humble beginnings as an in-store bakery in Singapore
1983-1996: Became the first commercial bakery at Pandan Loop; Rose as the market leader in Singapore. Expanded operations in Asian countries such Malaysia, Thailand and the Philippines
1997: Gardenia entered the Philippine bread market and established its factory in Laguna International Industrial Park (LIIP), Binan, Laguna
1998: Gardenia Philippines started operations with its first state-of-the-art factory rated as one of the largest and most modern bread manufacturing facility in the country
1999: The healthy High Fiber Wheat Bread Loaf is launched
2000: Introduction of the Flavored Loaf and Bun Lines. The first flavored loaves included the California Raisin and Chocolate Chip Loaves. This year also marked the start of Gardenia’s Corporate Social Responsibility programs.
2001: Gardenia launched its version of every Filipino’s favorite, Pan De Sal.
2002: Gardenia opened its doors for a free catwalk tour for guest to experience modern breadmaking.
2003: Gardenia received International Organization for Standardization (ISO) and Hazard Analysis Critical Control Points (HACCP) certifications
2004: Gardenia was accorded Superbrands status by Superbrands Ltd., an independent authority and arbiter on branding
2005: Inaugurated two new plants and its Distribution Centre
2006: Introduced the Muffin-tastic line
2007: Indulged the consumers through introduction of its Amazing Flavored Loaf Line and the Cream Roll Line
2008:
Coca Cola rollers, sandwiches made with Miracle Whip, and videos being watched on a Virgin Mobile cellphone are just a few of the overt product placements (Gaga & Darkchild,
“How Flowers Changed the World” by Loren Eiseley Summary In “How Flowers Changed the World” by Loren Eiseley is described the Earth as a barren. Deserted planet hundred million years ago, just likes Mars. After millions of years, a new greener Earth presence appeared on the platforms of the continent and there were still no flowers at all. About one hundred million years ago, “just a short time before the close of the Age of Reptiles” (360) there occurred a “violent explosion” (360) a mystery happened.
Fitting the pieces of corroboration on how the flowers changed the world, a critique The essay “How Flowers Changed the World” is a popular excerpt from The Immense Journey, written by American natural science writer, Loren Eiseley that discusses the significance of the rise of flowers on the evolution of living organisms. Eiseley implied that flowers carry many different significant attributes to the growth of living organisms may it be for animals, for other plants, and for humankind. Loren Eiseley discussed that during the first ages, plants were dependent on water for their growth that led many swamps and watercourses surrounding the earth with the vast and bare land. Moreover, as these plants may adapt these conditions, it can be deemed normal;
In Germania, Publius Cornelious Tacitus analyzes the culture of the tribes in the region, in order to aid in the development of the Roman empire. Tacitus writes about both the good and bad aspects of the Germanic culture. Although he is writing about Germania in a way which makes it seem as though he favors their ways, the major purpose is to persuade the Roman empire into strengthening their culture through intimidation. Germania was the Roman and Greek word for the region in northern Europe inhabited mainly by Teutonic Suebians or Gothic peoples. It stretches from the Danube to the Baltic Sea, and from the Rhine in the west to the Vistula.
In class we had a discussion about the final of the chapter of the book, Candide, where Candide said, “We must cultivate our garden.” In our class discussion we talked about what could Candide possibly mean by this statement. To me what this statement was a response throughout all the events he encountered during his adventure to Cunegonde and although it wasn’t said, it was implied that he also wanted an answer to deal with life. The reason I say this is because in the novel we meet Pangloss the philosopher of optimism and he was Candide’s mentor, being that he was Candide’s mentor of course Candide would follow Pangloss’s words. However, Pangloss’s words of optimism seems to have fallen through because with each and every event Candide encounters there were not of great outcomes, for example, when Candide was infatuated with Cunegonde in the castle, they ended up kissing, but as for Candide he got kicked out of the castle.
Rhetoric in Panera Advertising Panera is a healthy restaurant. All of their ingredients are natural. All of their products are freshly made. Panera has freshly baked breads, pastries, bagels, soups, salads, and sandwiches. The Panera Bread legacy began in 1981.
However, the new modified dessert contained twice the amount of sugar than the original yogurt (Moss 475). In addition to the product being unhealthy, Stephen reportedly said in a meeting that people bought what tasted good and that he would continue to promote his business. Nevertheless, when adding more sugar or simply modifying the product to appeal the customer it makes it more addictive and more likely to be bought again. To continue manipulating the food without informing the customers that the product is now more addictive becomes a moral issue. The responsibility then lies with the companies to inform the consumer of such engineering in the food to allow them to make their own independent decision of purchasing a
The setting shapes the mood and tone of a story and has a great affect on what happens in a story. The setting influences the events that take place, how the characters interact and even how they behave. Settings show where and how the character lives, what they do, and what they value. Characters have a relationship with the setting just as much as they do with other characters in the story. This is seen in the effects the setting has on the development of the Character Elisa in the story “The Chrysanthemums.”
It grabs this audience through the product itself, the slogan, and the advertisements that represent the product. The typical Snickers commercial begins with a comical, moody character, typically male, who is “out of the norm” because they are hungry. Someone else sees how cranky they are and says “here, eat a snickers!” As the characters eats the Snickers, they instantly feel better and say “better”, explaining that they now feel improved after eating it. The commercial then goes on to say their signature slogan “you’re not you when you’re hungry, Snickers satisfies.”
They have grown from twenty stores in 1993. Key Factors that drive the industry Panera Bread is in are economy, technology, and socially or society. Changes in our economy altered the speed of our lives, if you live in the city or near a city you know life’s pace is not slow. Unemployment has gone up but I do not agree what the number is today; according to data.bls.gov unemployment rate is at 4.7 as of December, 2016.
Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies can build customer relationships at many levels, depending on the nature of the target market (Kotler and Armstrong, 1988). Companies with many low-margin customers can develop basic relationships by which a company doesn’t get to know it’s consumers
Snickers Commercial "you're not you when you're hungry" The Snicker's commercials concentrates on the message, "You're Not You When You're Hungry. " This quote has turned into the fundamental trademark for Snickers, other than the way that everybody needs something to eat when they are eager and starving , this persuades the viewers that everybody can lose it at times. Everybody has times where they go insane, even getting to be something you are not .
Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.
1.0 Introduction The name of the business that we investigate is Sugarbun. This business provides the consumer the fast food and delivery services. The food provided are vary from sandwiches to broasted chicken to Eastern Cuisine such as nasi lemak classic, sambal eco fish, chicken curry and else and also varieties of beverages. SugarBun is the first Malaysian homegrown fast food restaurant to internationally.
1 Introduction Advertisements have a great impact on people but they are not representing reality. Companies try to promote their product the best they can in order to increase revenue. To do so, they and appeal to and satisfy the needs and longings of potential customers. Dove® , being a Unilever brand, tried a considerably different approach to draw attention to itself.