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Gary Dahl's A Pet Rock?

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Pet Rock? How can a pet BE a rock? It must be a joke! Indeed, it’s an absurd joke that costs $3.95 each, turning Gary Dahl into a multi millionaire. In 1975, Dahl was a 38 years-old ad copywriter bsed in Los Gatos, California. One day, listening to his friend’s “misery” maintaining a pet, he joked of a perfectly low maintenance pet - a rock. He begun to take it seriously by writing a booklet describing the proper care and handling of a pet rock. He packaged his rocks in cardbox cases complete with air holes and nests them in straws to keep it comfy. Each boxes comes with the booklet detailing the care and temperament of pet rock. My personel favourite was “You may find Pet Rock is addicted to TV. You can put Pet Rock Next to you while you

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