Being a person of sports and fitness, the brand ‘Gatorade’ is quite familiar. Gatorade isn't just any sports drink but a sports drink that is known for its exquisite taste and excellent job at replacing ones electrolytes. Gatorade is a beverage most enjoy but for athletes it is practically a blessing. The world known drink motivates and pushes its athletes to go above and beyond and to be sure to hydrate as well. In one of the many Gatorade commercials out there, I was able to see as to how Gatorade used ethos, pathos and logos to both amuse and convince its audience. In the ad I watched, a customer wants to simply purchase a bottle of gatorade but the gas station clerk just won't allow it. After a few moments of the the clerk telling the customer no and giving him factual reasoning, Peyton Manning shows up. The use of ethos, pathos and logos in the ad seems to be an exceptional way of selling the product to the public. In …show more content…
The clerk tells him know and that he must “sweat it to get it”. The clerk is practically telling the customer he is not allowed to consume the drink because he is not sweating. It becomes quite frustrating for the customer. In the part of the commercial, pathos is used. The ad uses pathos by both motivating the customer to be active and to “sweat it to get it” but by also frustrating him by telling him he can not have the beverage until so. I believe Gatorades goal is to motivate its consumers to be fit and active whilst consuming the beverage. The use of pathos in this scene seems to spark curiosity for the audience. I found myself curious as to why the customer wanted the drink so badly to the point that he was willing to argue with the clerk over it. While the customer was getting frustrated and patiently waiting, the clerk was giving was seemed to be logical reasoning as to why he could not sell the Gatorade to
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Pathos is described in chapter five of The Structure of Argument as “emotional appeal combines with logical and ethical appeal to sway the audience” (132). So the appeal they used was pathos because the ad made them feel angry and confused about how their T.V. was changing the channel from the biggest event in our nation. Using pathos was a great tactic because being a super bowl ad it had millions of eyes, it was short but tapped into almost everyone's feelings. Another great part about this advertisement was it had everyone chit-chatting about their product, which created buzz or interest surrounding what they had to
This commercial is incredibly heartwarming and cinematically beautiful, set in a field of flowers with a beautiful mountain range in the back, this commercial is designed to evoke an emotional reaction. Obviously, producers of this commercial used pathos, the rhetorical device that takes advance of people’s emotions to convince them. By featuring dressed up pets running around, it evokes a warm and fuzzy feeling, one that people are most likely to remember the next time they are shopping for
The man dressed in his suit sitting around a fine wooden table, and circumvented by pulchritudinous women all while sipping his delectable sophisticated potation. Furthermore, this scene implicatively insinuates that by imbibing Dos Equis you can be a suave ladies’ man, and circumvent yourself with classy, adolescent women additionally. Better yet it shows you that you don’t even have to be adolescent to do so. That is consequential considering the fact that this commercial is aimed at sophisticated, upper-class potation imbibers which are probably around the age of forty. Ergo, this last scene is the epitome of suaveness and class in this commercial, and when the man utters the closing words of the commercial “Stay thirsty my friends,” you can’t avail but be sold.
No one would think to do a rhetorical analysis on such a humorous popular super bowl commercial. I discussed the author by giving a breakdown on the company and providing statements of how long they've been around and how they have continuously been one of the most popular laundry detergent brands. When talking about the audience I provided some insight in who the primary audience is and how tide switched up from making generally feminine aimed ads. Finally within the text I broke down the main components of Ethos and Pathos in the paper and how it strengthened the ad. At first it took me awhile to understand what to write the paper on, but while watching the Super Bowl I had the idea to select an advertisement from there.
There are limits to the claim, because not every person that drinks Gatorade is going to be as athletic or have the same skills as Dwayne Wade. The ad says that the company has a lot of celebrity endorsers, and that most athletes support and use their product. It uses the Celebrity Spokesperson persuasive technique. This technique is when a company uses a celebrity or famous person to endorse their product. It makes the consumers transfer their admiration or respect for the celebrity to the product.
This author used pathos, ethos, and logos to persuade the viewer to buy their gum via emotional triggers and subtle details. When people see this advertisement, they are immediately given a unique perspective of Extra Gum. The author established ethos in the commercial. The commercial has a couple scenes of the daughter as a teenager.
Donovan Bell-DaCunha Professor Sharon Burns ENC 1101-20497 6 February 2018 Analysis of Budweiser Commercial “Puppy Love” Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos.
Gatorade is an energy drink that is made to maximize athletes strength in the harsh surrounding like heat. Gatorade was created by a man named Robert Cade who Was the Assistant coach of the Florida Gators as you can see right here, “Gatorade was developed by Cade 's team who were helping the University of Florida football team deal with dehydration related to playing
Finally you can debate that like, in the other commercial, they used logos in the way that gave Nike products credibility because the athletes that are using their products are truly the top players of this generation, thanks to the amount of money there making to prove
Sodium is lost through sweat at higher concentrations, and neither water or even fruit can provide the electrolytes that are needed to replenish the kid’s body. It states in the article that an American diet contains more than enough sodium that a child would be fine without the 270 mg of sodium in that little gatorade bottle, but what child whether they are really young or even a teenager is going to be on a regular diet based off of sodium, sure they might eat healthy but they should still be able to have a bottle of gatorade every now and then, whether it is good or bad for them, it should be their choice on what they want to drink during their games and during their practices. Whether these were made for performing athletes and not growing children, it is understandable that the parent wants what is best for their child but they can not always do that for them when they get older and actually want these things instead of water. I know I would prefer a gatorade over water any day, it isn’t that I don’t like water but it is too plain and doesn’t have a flavor like gatorade and powerade
Marketing is an important aspect in regard to introducing and appealing the customer to a product. Because of this, many corporations utilize this practice, and in doing so, they present their brand in countless different ways. For instance, the hit comedy show, It’s Always Sunny in Philadelphia, has epitomized this concept. On this show, hyperbole and absurdist humor are interwoven within the plot and the progression of each episode. As a result of this, the advertisements for Fight Milk possess a similar tone as they feature a satirical take on the generic advertisements for fitness related products.
As the ad rolls on, the audience will start to see Gatorade in almost every clip. Ethos is displayed through each Gatorade bottle or logo shown since it is a house product and name. Each Gatorade bottle is cleverly mixed in with the pathos part of this second half of this ad. While showing Jordan playing ball with his friends in a gym, the camera shows him just hanging out with his friends drinking Gatorade. After this clip, Gatorade decided to show kids playing sports and drinking Gatorade.
The name of the company, Coca Cola, is considered ethos because has a history of credibility. Pathos is another important aspect of the ad where it appeals to its audience’s emotions by accessing a current situation in the United States and by promoting certain values like optimism, humanity, and unity. It shows various ways people enjoy their product and how it brings them together despite their cultural differences like riding horses, going to the movie theater with friends, going to the beach, dancing, spending time with family, etc. Last of all, logos is represented at the end of the commercial where the company’s logo and slogan are
The male-dominated “Gucci” shock advertisement created by Alessandro Michele and photographed by Glen Latchford displays Gucci’s trademark “G” symbol shaved into the pubic hair of the model Carmen Kass, who is pictured semi-clad with a male model crouching between her legs. The female model pictured in the advertisement is portrayed as submissive and depended on the man figure; only her lower body is seen, showing that just her intimate body parts are truly important and have the function of satisfying the man. Her arms and legs are widely spread, which shows that she is in the total control of the male, who can do what he wishes with her and also there are no signs of her being not okay with the situation, which hints that this setting should be taken as the usual one. This advertisement is one of the examples which shows the inequality between men and women all over the world. Our world is known as the male dominated one.