Gatorade History

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In today’s World, mostly every athlete is driven towards Gatorade. Gatorade is sports drink, which is used by billions of athlete over the world. Its main purpose is to help athletes rehydrate quickly and improve performance and productivity. Gatorade contains electrolytes such as sodium and potassium, which plays a key role in regulating the fluids level balance. It helps athlete stay top on their game and provides energy throughout their game. Gatorade was born in 1965. During one summer session, the assistant football coach of the University of Florida noticed that some of the players were losing their strength and energy, were completely exhausted. This made him think about some energy drink. This is when the first Gatorade released. In…show more content…
Whereas Gatorade has the most innovative brand image and consists of different sizes and processes. It has one of the most modern look with the iconic bottle shape, which is extremely eye catching and convenient to hold. These attracts many athletes. All their products have unique packaging and different from any other products in the market. The other products which has this unique packing are Whey Protein Bar, whey Protein Powder Single Serve, Thirst Quencher Powder and Fuel Bar contain unique and innovative packaging. With this iconic shape, it creates a huge challenge for labeling the product. But, Gatorade made it easy to label because they use fi ne-tuning for packaging and labeling. They use heavy synthetic material and backing is made adhesive, which makes it easy to stick fast on ridges of the bottle, jar and all other products. Gatorade products contain less and basic ingredients. The ingredients are: water, sucrose, dextrose, citric acid, natural flavor, salt, sodium citrate, monopotassium phosphate, modified food starch, red 40, glycerol ester of rosin and caramel color. Gatorade has concentrated more in their product quality. They have created their own research institution called Gatorade Sports Science institute. GSSI study the effects of nutrition on the human body before, during and after exercise. They constantly experiment to improve and make better sports drink for the athletes. The researchers aim to give advice and products to the athletes to help their performance and achieve their goals. GSSI works with many famous athletes from the National Football League, Major League Baseball, National Basketball Association, NASCAR and many other
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