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Gatorade Strengths And Weaknesses

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INTERNAL FACTORS
Strengths Gatorade Powerade In 2012 Gatorade was ranked as the 86th powerful brand in the world with a brand value of $4.8 billion and is distributed worldwide (Forbes, 2012). Moreover it has a market share of 69.5% (Bailey, 2015). Powerade is found worldwide and on various social media such as Twitter and Facebook

Customers are loyal and only about 30% switch to another brand as shown in Figure 5. Powerade Zero which is calorie free and till this date Gatorade does not have one yet (The Coca-Cola Company, 2017) There is heavy investment in R&D. Athletes trust it and use it to boost their performance. Various consumers state that the product is reasonably priced (Amazon, 2017) A large number of consumers claim

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