Online Shopping Behaviour in the Digital Era Abstract Recent study has shown an interest in indicating consumer motivations that affect the online shopping behavior. Definitely, it is developing a conceptual model that addresses consumer value perception for using online shopping versus the traditional shopping. A lot of data showed that such factors like good quality ,price, service and treat quality are completely impact perceived value and purchase intents in the offline and online network. Consideration of online and offline buyers can be classify to see how value is established in both ways. It is hitherto to recognize what factors influence online and offline shopping choice progression.
The results show that male use online shopping more than female. It attracts mostly young participants who stay along time on the internet , to search for new products,sales,compare snd evaluate alternatives most of them 19:30 . Also, their income allows them to buy online. Many people accept the idea of online shopping . They find it funny, comfortable and easy to use.
Schäfer (2004) explained that online shopping is an inventive way to attract customers who have open and modern thinking with grocery shopping. In addition, it is very easy for the customers to compare prices and service offers online. Boone and Kurtz (2010) mentioned that bots, shortcut for robots, make it convenient and
Mainly there are three variable in their study those affects the consumer to purchase online or to go offline. Those are the accessibility features of the shopping sites, the type of the products and their characteristic, and the actual price of the product. The study revealed that the accessibility and the convenience of the shopping sites create the intention in the customer to purchase or not. When there are difficulty faced by a consumer to purchase online then the customer switch to the offline shopping for the purchase behavior and the consumer face difficulty in offline purchasing then they go to the online purchasing. After relating both the medium of shopping the consumer said that the online shopping is more convenient for them and gives more satisfaction which inspires the consumer to purchase online in the
Whether we realize or not, the internet is actually industry that most expanded on this day (Saliyati Suhaimi, 2010). With the existence of internet in now, online shopping (OS) existed in the market. Online shopper has many competitors which competed among themselves to maintain in the market. 1.6.2 Safety Safety of goods is a very important thing. The customer deserves a complaint if an item that bought do not meet the requirements that had been pledged by seller.
Alternatively, they may control from continually visiting the store and their shifting tendency may eventually reduce the profit margin of the concrete stores. Therefore, assessing attitudes of target consumers towards online shopping is essential. As a result, the group which is more prone to a positive attitude should be the target market (Shwu-Ing, 2003). Consistent with the study of Armstrong and Kotler, (2000), “a person’s shopping choices are influenced by four main psychological factors: motivation, perception, learning and beliefs and attitude”. In other words, attitudes are shaped through motivation and perception that influence decisions making of consumers.
Most of the companies have their own online shopping sites so that they can attract the customers from international arena. Online shopping has made a transaction easier than it was and online stores offer consumers benefits by providing more variety of products and services that they can choose from (Lim und Dubinsky 2002). The traditional retailers offers only the limited number of product because of the storage problem and different other factors. Thus, customers may not find different varieties as offered in online shopping sites. To overcome these problems, the electronic stores like Saturn, Media Market and Conrad have also the online sites where they can offer more products then in their outlets.
The researchers seem to take different perspectives and focus on different factors in different ways. For example, Case, Burns, and Dick (2001, p.873) suggest that internet knowledge, income, and education level are especially powerful predictors of Internet purchases among university students according to an online survey of 425 U.S. undergraduate and MBA students. Ho and Wu (1999) discover that there are positive relationships between online shopping behavior and five categories of factors, which include online stores logistical support, product characteristics, websites technological characteristics, information characteristics, and homepage presentation. Schubert and Selz (1999) examine the quality factors of electronic commerce sites in terms of information, agreement, and settlement
Consumer may also want to experiences shopping, to know about the products and services as well as which channel that best suited the group of customers N Lakzad, M Behravesh (2011). In online shopping, consumer purchases are based on product information, product offering, images and pictures of the product in comparison with traditional shopping and which consumer is able to taste, touch and smell the products. The similarity of online shopping and brochures is consumers could not have a physical touch and smell the products. In online shopping, there are resemblance between looking through brochures or catalogue and browsing through online shopping where the consumers have limits in touching or smelling the item (Spiller and Lohse, 2010). The key behind online shopping is due to the convenience (Eastlick and Feinberg 1994).
It has also been found that website usability has no significant impact on online shopping, which means that ease of use of website has no impact on whosoever is internet literate and who shop online. Another finding was that there is no significant relationship between online shopping and educational qualification which means that qualification has no impact on online shopping where online shopping has significant relationship with gender. Hence e shopping companies should be distinct in addressing the needs of both male as well as female shoppers while promoting their brands or selling their product in online environment. The study observed that online shopping is in satisfactory level among the students of Assam University. Taking this as an example, if the e shopping companies try to concentrate on above recommendations then it will surely be able to increase the no of online shoppers as well as the frequency of online shopping among the students who are the majority online