Gender Differences In The Consumer Decision-Making Process

This study explores gender difference that refers to the socially constructed roles, behaviors, activities, and attributes that a given society considers appropriate for men and women in purchase decision-making. This process guides consumers in their decision and purchase process when buying product or service. According to some experts (Engel, Blackwell & Lollat, 1968), a model of consumer buying decision process in five steps: Problem/need recognition, information search, evaluation of alternatives to meet this need, purchase decision and post-purchase behavior. Each of these stages can be related to ways in which consumers use social media to find basic information to take decision before purchase product and service.

AIDA is an approach

Moreover it is available in 37 languages with public features as news and update status. The public wall on Facebook is very popular, which is essentially a virtual bulletin board. The photo album is other popular component that usages access as routine to show their impression and special event in their life. Moreover the photos can be uploaded from computer or directly from smartphone camera. In additional, status updates on Facebook page is a micro blogging feature that allows members to broadcast short Twitter-like announcements to their friends. All interactions are published in news feed, which is distributed in real-time to the member's friends (Ashley Dean, 2014). People use social network sites for a variety of reasons among which ease of use, allowing rapid updating, analyzing and sharing the continuously increasing information, reflecting on daily life, establishing and maintaining spontaneous social contacts and relationships,

When advertising of cosmetic, travel and restaurant appears on Facebook pages, how it influence to consumers’ mind.

Result will be collected from 400 respondents by 200 men and 200 women that complete all of the questionnaires by E-mail, Facebook and website. Moreover those people must use Facebook as routine as well.

1.6 Conclusion

Facebook is a main website that consumers visit everyday and it is powerful tool that make consumers know and purchase product. How the marketers can take advantage on the site and determine correct target group, share individual contents on the site. Likewise the consumers share comments as words of mouth (WOM) that the firms can build trust, solves customer problems and improves brand reputation with knowledge to make purchase. The study will be able to improve a special channel to promote the business by low expense and help the marketing teams to build brand reputation, trust via social media that it is a huge opportunity to gain