Impact Of Gender On Product Design

Chapter Three

I.P.Ihalagama

112222H

Level lV

Product Design

Department of Integrated Design

University of Moratuwa

Research topic

The impact of the gender attribute in personalise products and their forms.

Introduction

In this research I intend to study the impact of gender qualities to product design by using the design elements. When using the products, Consumers give different feedbacks on the designs. In many times they give their attention for personalized product than other products such as “perfumes, shoes, jewellery, bags, and it has been a long tradition in early days of designing to this day. The research concentrates on the approach of basing the design process on general view and perception of gender stereotypes.

But in most of the times “the designers based their design decisions on what they would like to use themselves (Akrich, 1995; Gansmo, Nordli, &Sørensen, 2003; Oudshoorn, Rommes, & Stienstra,” (I methodology). When designing a product the designer’s gender also impotent to apprehension. Thus before design a product it’s significant to study the gender perception on product design.

2004).

OBJECTIVES Primary erudite objective is to study on the forms that emphasize the gender attribute and apply that knowledge to enhance the quality performance of the personalized products which will result in improving product design quality.

It will help to design personalized products to dominant consumer in specific gender. The research approaches are material research, anthropometrical study and it will also help to complete the research effectively.

RELEVANCE AND JUSTIFICATION

When designing personalized products, designers have to mention the gender difference of the end users and their needs. In many times designers were considering beliefs on general stereotypes. This methodology may have a slight probability of creating a failed design. Designers also use the method called I-methodology where the designer thinks about the design in his or her point of

There’s a lot of rigid work planned to help practitioners answer that question. Much of this functionalist literature explains contextual design methods as well as sharing design. A much smaller body of literature examines how designers really answer this question during the design process.

It is primarily attentive in the research that looks at the design process as a communal process (mainly because design is a social process). Some of the research studied concludes that designers incline to end up designing for themselves while another portion of the literature specifically looks at projects that include the planned users to some gradation and tries to problematize “participation.”

One of the preceding articles on this was by Oudshoorn, Rommes, and Stienstra (2004) who lead ethnographic conferences with the designers of “digital cities,” free admission points on the Internet for local communities in the Netherlands. They decided that the designers employed an “I-methodology” in their design practices. An “I-methodology,” the researchers elucidate, is “a design practice in which designers reflect themselves as demonstrative of the users” and rely “on personal experience…” (p. 41). Of course partaking design is supposed to temper this