Gender Stereotype In Product Advertising

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Introduction+ Thesis We saw a lot of good product ads that stereotype people in different cultures after the post-World War II era. They represent unique values. The numbers of product ads that overuse stereotypes are increasing tremendously and portraying subjects in a negative manner. A sexual representation of model in the product ads is as equally attractive to young teenagers as its message. As young teenagers unintentionally become a victim of ad story created by advertisers, the influence of gender stereotype in product advertising results young teenagers in buying expensive things they don’t need, imitating an inappropriate behavior from good looking models, and facing health problems in their bodies. These three issues become an ongoing…show more content…
They use products to satisfy themselves. According to Sheehan, advertising creates a propensity to consume (2014). Advertisers try to make young teenagers consume products by not evaluating the advertising message in a rational way. For example, this Hyundai car advertisement depicts the working middle class man and woman. They are stereotyped as active lifestyle persons. It is a luxury product most young consumers rarely make a comparison between an engine and design of the car. Some teenagers may buy it because it fits with their personal identity. An image of gender stereotype in this ad creates a satisfied value of representing the entertainment system in a vehicle. Surprisingly, teenagers don’t realize the negative side of this Hyundai ads because the tone of character’s voice does not please the audience to purchase its car, but it instead provokes teasing habit. This ineffective use of stereotype motivates young consumer to buy their luxury products without judging the credibility of brand they use. Advertising reshapes social interaction by popularizing the way people communicate. Sheehan said that young teenager is more likely to be entertained by commercials than adults (2014). Teenagers are not aware of money they can afford to buy expansive brands. They think about making themselves look perfect in the eye of
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