Gender Stereotypes In Product Advertising

1732 Words7 Pages
Introduction+ Thesis
We saw a lot of good product ads that stereotype people in different cultures after the post-World War II era. They represent unique values. The numbers of product ads that overuse stereotypes are increasing tremendously and portraying subjects in a negative manner. A sexual representation of model in the product ads is as equally attractive to young teenagers as its message. As young teenagers unintentionally become a victim of ad story created by advertisers, the influence of gender stereotype in product advertising results young teenagers in buying expensive things they don’t need, imitating an inappropriate behavior from good looking models, and facing health problems in their bodies. These three issues become an ongoing
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As Bathel described in her word, handsome male and beautiful female are the truly favored race (1998). They represent the importance of appearing attractive in the public. Both of them communicates at the different level of power. Man creates his power to affect others. Woman creates the power to present herself. Both of them grab the audiences feeling best when messages in a product are not strong enough to gain attention. Men and women appearances stimulate teenager’s desire whose psychological motive affect their buying decisions. The curiosity of looking for a new product is one factor that helps advertisers observe teenager’s behavior. For example, a Nokia Lumia 535 advertisement shows us a clever example of associating product with a group of friends. With a selfy mode of mobile camera, teenagers in ad value using the smartphone by taking a live image. These teenagers are stereotyped as freedom and leisure…show more content…
A stereotypical role of models gives them a rational impression by looking at physical appearance of their bodies and comparing themselves to other people. Furthermore, a content of advertising stereotype injects the message into their brains by showing off a sexual engagement. According to Mitchell, attitudes guide behavior through their mediating impact on perceptions (2013). Teenagers copy the action from Western models they believe it is universally right. For example, this Metro ad delivers happy feelings to young teenagers who are not intending to buy its product. Instead of selling the product, it shows the relationship of young couples who can be imitated in real life by teenagers. Costumes they wear in this ad shape the behavior of teenagers who wants to adopt a new
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