Since, it has become actively debated topic in the microscopic theory. It happens due to the following points. In everyday life, sex differences are seen as fundamental, and there is a prejudice that a person comes into the world with a predefined biological program. It is believed, that an individual should carry out the life in a male or female appearance. Gender identity is a product of social construction and, at the same time is one of the key factors that mediate the behavioral activity and the installation of the individual in the context of interpersonal relationships.
The social scientist refer to such societies. As I learn the difference between societies in the regards of acceptable behavior and what is unacceptable behavior in societies. The gender role process teaching beings immediately after birth. When the infant girls is usually held more gently and treated more tenderly, than infant boys who are handle more roughly. The gender role continues as the child grows up.
The relationship between the society and media; the relationship between media and audience; the relationship between society and audience. The first one, the relationship between society and media, explains that within this relationship, access to media and the availability is the important antecedent for the people to use media. The nature of media dependence on societal systems may vary in terms of politics, economy and culture. The second relationship is between media and audience, this is the key variable in this theory because it affects how the people use a medium. This relationship also vary because of different media systems.
Comparing Boys and Girls and Emma Watson’s speech for her HeForShe campaign Gender is not referred “to sex, but to this set of prescribed behavior,” as said by Marlene Goldman’s “Penning in the Bodies” (Goldman). There are many rules set upon an individual as to what is acceptable and what is not. The short story Boys and Girls by Alice Munro focuses on the implications the narrator had to endure on her journey to womanhood by reason of gender stereotypes. Emma Watson’s speech for the HeForShe campaign targets on abolishing gender inequality. Despite inequity, there is a myriad of comparable traits that are shared by humans which portrays our personality.
Body politics actually refers to the practices and policies through which power is named, it is regulated, and negotiated on and through the body. As this become even more important to our culture and becoming more and more linked and connected with one another. This causes challenges between the rules and also norms to one another. Studying gender differences, racial differences, and other social constructs that define our cultures which brings better understanding to globalisation as well as to our cultures. Gender and Race differences are could be the most talked about and discuss matter, because both gender and race can be involve with anyone around the world.
A number of theories are drawn from various disciplines (i.e. media and cultural studies, psychology, anthropology, etc) about the way how media represents reality. Media representation is the main focus of theories around portrayals (Hall 1997) and cultural studies (Grsiprund, 2002), and the central point of representation theory remains the dilemma whether the media simply reflects or actually constructs realities? On both sides, there are notable scholars defending each theory. Kellner (1995) argues that media reproduces social struggles, which in return, has an impact on the production of identities and audience understanding of the world.
Western cultural society dissuades women and girls from exhibiting direct aggression in communications. Early on, they learn the characteristics of adult society that encourages indirect aggression (Lagerspetz, Bjökqvist & Peltonen, 1988, p. 404). With this in mind, in order to become popular, girls follow approved societal attributes to avoid banishment and confrontation by toning down their behavior and becoming more refined. However, indirect aggression can be a hidden form of self-promotion by spreading unpleasant gossip. Although intermediate adolescent girls are friendship oriented, they can display manipulating indirect social aggression to harm friends or even punish if the group feels threatened or abandoned.
In the present case of 21st century the world drives around media. It plays the most essential role in building up individual intellect regarding issues as well as thrusting your own frame of mind onto others. Media is considered as a source of acknowledgement in the society. It spreads various social and political norms all across the nations. Individuals build there ethnic values norms and mind frames towards the society based on the socialization that they hinder from the mass communication media.
Culture can be defined as ‘the distinctive ideas, customs, social behaviour, products, or way of life of a particular nation, society, people, or period’ (Oxford English Dictionary, 2006). These collective ideas and customs are constantly evolving; we affect it – both knowingly and unknowingly – and our interpretations of events, media, and advertising create new concepts and beliefs, which can effect and change the meaning of culture itself. A huge part of what can affect culture in modern society is the media; whether it is through advertising or newspapers, some accuse the media of manipulating the public into thinking and believing in ideas and opinions that may differ from their own. One such issue is the growing trade in which advertisements