Gender Stereotypes In Cosmopolitan Magazine Analysis
Ladies,
Welcome to the seventh edition of the Gender Equity Convention!
For years, women have been victims of stereotyping and gender inequality. Even today, these issues are globally controversial and are subjects of incalculable on-going debates. Although women have fought greatly for proper recognition, the gender gap continues to persist today.
I’m sure in the last months you have come across Cosmopolitan magazines, at your hairdressers, at your doctors’ waiting rooms or even in your homes. Have you noticed anything disturbing? Have you noticed their constant stereotyping of women? Well, I have. As a fervent reader of Cosmopolitan Magazine, I want to draw your attention today to gender stereotypes and the especially feminine stereotypes that this magazine has been reinforcing over the years.
As Cosmopolitan
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Take a look at this cover, from February 2008. Once again, the title “Arouse him like crazy” highlights the need for women to please men.
These explicit titles are almost always presented in bright bold and capital letters that detach them from the background in order for us to be immediately drawn to them. They actively participate in the reinforcement of gender inequality and suggest our inferior position to men as they pressure us to satisfy the opposite sex.
As Cosmopolitan is a magazine read by millions of women each month in over 110 countries, it is a powerful tool that has the ability to affect and impact its readers’ minds. By reinforcing stereotypes, spreading hypersexualised images or articles advising to us to please men, Cosmopolitan is also reinforcing gender stereotypes as well as gender inequality in society because we implicitly conform to what we read and moreover to what we
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