The media has long been recognized as important source of gender related information, television and cinema specifically influences its audience in a considerable way. (Denmark and Paludi 2008). With regards to the concept of gender cinema can offer a space where ambiguities of identities are played out; understanding the play of the categories of femininity and masculinity is very important in evaluating our own understandings of gender and how we react to different representations of it (Tasker 2002).If a film can show different individuals and we can recognize how social forces shape and constrain the individual according to classifications of gender it narrates an experience where we experience the film as gendered viewers. Film reflects and generates out own experience of gender over and above out own recognition and observation of it. (Pomerance 2001). Gender itself is a very complex concept to understand and portray onscreen, the concept of gender performativity was introduced by Judith butler in her book Gender Trouble: Gender Performance and Performativity.
This was formed from years of social views and gender representations in film. Women were often thought of as people who had small roles to play in life and a desire to there working class of men. The males were given heroic and superior roles, usually seen saving the day or doing what it took to support a family as seen in The Searchers where the men had to protect the family in search for their loved ones after the Indians raided the family’s home. In the movie cowboys vs aliens we also had a similar situation where the males had to leave home in search for their enemy. Males are still seen in this way in featured films and females still desired over men with their feminine aspects.
Advertisements sell values, images, love and sexuality. Over the years advertisements have attempted a wide variety of advertising approaches like humor, sex, emotions. Advertisers use one of these appeals to ensure that the targeted audiences receive their message. The media’s framing of women in highly restricted and negative ways is a global phenomenon that cuts across all cultures and has endured a long passage of
It’s a classic comparison. Ancient vs modern. Misogyny vs liberation through love. The Taming of The Shrew vs 10 Things I Hate About You. Are these films love stories about men liberating women, or are they exercises in misogyny? The truth is, they are different films, made for different audiences, and when compared, the misogynistic contrast is evident between eras. The Taming Of The Shrew, filmed in 1967 by Franco Zeffirelli , depicts the extreme sexism of a classic William Shakespeare romance. Following the life of Katharina Minola, Zeffirelli’s film explores several themes, such as power, love, femininity, masculinity, dowry and relationships, all of which are prevalent in misogyny, when being displayed in the film. The plot generally stays true to the original text written by William Shakespeare in the 1590’s, and in this time the behaviours that are now considered misogynistic, were considered normal. Opposing this, is Gil Junger’s 1999 film, 10 Things I Hate
Every since its popularity began to rise back in the early 1900s, the horror genre specifically has always been one of the most gender stereotyped in the categories of film. This can be seen throughout the centuries, how the majority of women in scary movies are “classified” or determined as helpless, weak and defenseless; like the females in Friday the 13th or American Psycho. However, as time has changed (more recently) over the years, we see the same women in similar films who are able to fight back, escape the killer, and survive. This is because, they are breaking down the bonds that use to confine them. Which has, in turn, given female actors or characters the ability to outgrow such previous stereotypes that were once typically portrayed in horror films.
On the other hand, when some of the men received pictures of an attractive female, they predicted that they would be sociable, humorous, and nice (Snyder 543). These types of stereotypes are something that I think we all suffer with. These “ideal images” or “beauty image” is installed in most of us at a young age. Whether it’s from a movie, social media, or magazines.
They seem to solely skew towards television being the main cause of disempowered women. Without providing other influences on the stereotypes of women, the film’s views become bias. However, because teenagers spend 31 hours every week watching television, it becomes one of the leading causes of gender stereotypes. Also, based on the statistics provided of women being represented far less than men in America’s government, strongly supports Edelman ’s quote, “You can't be what you can't see.”
Lippi-Green utilizes empirical evidence to demonstrate gender inequality portrayals in these films: of the 371 characters analyzed, only just over 30% were female. When female characters were involved in a storyline they were portrayed as mothers or princesses who rarely leave the confines of their homes. If they had a job Lippi-Green reports females were depicted as “waitresses, nurses, nannies or housekeepers. Men…are doctors, waiters, advisors to kings, thieves…detectives and pilots” (118). Lippi-Green argues this forms associations about gender roles in children’s minds.
Being pressured into conventional roles today is less common than back in the 40’s and 50’s when society had nothing but conforming roles for men and women in society. examples of this come from how men and women were brought up, culture and media. If it were not for these three factors gender roles would be farfetched. But unfortunately, there is still this pressure of gender roles and one way or another everyone has to make the decision of whoever they want to be and live with those roles. In this essay culture, media and how both men and women being raised affect gender roles and socialization.
Women are also constantly, fabricated, discriminated, and disrespected. In some countries, women are unable to receive equal education as men. It’s tremendously unfair for someone to not receive education if they’re a woman. Gender inequality only lowers a woman’s self-image and self-worth. Should women stand idly by how the media perceives them?
Richard Dyer, a film scholar, points out that “your ideas about who you are don’t just come from inside you; they come from the culture. And in this culture they come especially from the movies. We learn from the movies what it means to be a man or woman” (3). Movies and media, such as newspapers, magazines and television, instruct women that in order to express femininity one
Horror films are undeniably an interesting form of art that surprisingly, most males like to experience. In popular culture, as a male, gaining unquestionable masculinity is very essential. But there are always exceptions, what are these exceptions? Slasher films, in Carol Clover’s words, are “the immensely generative story of a psychokiller who slashes to death a string of mostly female victims...until he is subdued or killed, by the one girl who has survived” (Clover 193). Slasher Films portray a noticeably emerging pattern in horror films where killer, normally male, is ultimately eliminated by the female protagonist that was left to fend for herself. In “ Her Body, Himself: Gender in the Slasher Film”, Clover analyzes how slasher films,
Abstract: In most parts of the world, females have always been the victim of oppressive patriarchy and male chauvinism since ages. This problem has been represented by many people through various forms of creations be it art, literature or films. Films are the most popular visual mediums of entertainment through which a large segment of people can be approached. Like literature, a film is also a work of art which mirrors the society, it also depicts the reality of the society though it has some fictionality in it.