Gender Stereotypes In Modern Society

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Introduction
Modern society tends to stereotypical thinking and perception of gender differences. It is extremely important to pay attention to stereotypes, not to give in to the impact on the perception and livelihoods. Some of the most common stereotypes is the idea of typical female and typically male qualities. The presence of different social roles, which are perceived as the fundamental differences between men and women in their psyche and activities, forms gender stereotypes. Gender stereotypes are formed within a particular culture.
Modern society is characterized by a change of values and moral orientations in the sphere of relations between the sexes, it takes blurring the boundaries between male and female social roles, notes the
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Since, it has become actively debated topic in the microscopic theory. It happens due to the following points. In everyday life, sex differences are seen as fundamental, and there is a prejudice that a person comes into the world with a predefined biological program. It is believed, that an individual should carry out the life in a male or female appearance. Gender identity is a product of social construction and, at the same time is one of the key factors that mediate the behavioral activity and the installation of the individual in the context of interpersonal relationships. In terms of socio-constructivist approach, social reality is both objective and subjective. It is objective because it is independent of the individual and is subjective because the individual is constantly creating them. Within this approach, gender is understood as an organized model of social relations between men and women, the constructed basic institutions of society.
The theory of the social construction of gender is based on two principles. The first one understands gender as a construction through socialization, division of labor, which is formed by a system of gender roles, the family, and the media. The second one says that gender is constructed by the individuals themselves at the level of consciousness, the adoption of the given society norms and adjusting to them. It could be shown through the appearance, demeanor,
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This theory contains features of the two theories of assimilation sexual roles: social learning and cognitive development. In the framework of the theory of gender scheme is assumed that sexual differentiation and typing are the result of gender-schematized processing information related to the concepts of “masculine” and “feminine.” Source of gender-schematized representations are existing in society sex-differentiating practice. Focusing on the adult, the child learns to choose from all possible definitions of the “personal I” from those that apply to its sex. A variety of content concepts of the “personal I” begin to organize themselves in a certain way, and self-concept of the child becomes typical. Perceiving new information, including a new self-knowledge, encodes a child and organizes this information in accordance with the dominant cultural notions of femininity and masculinity and traditional notions of male and female roles in society. Thus, self-esteem and the child, and the preferred behaviors are largely determined by substantial component of gender

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