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Gender Stereotypes In The Disney Princess Movies

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RESEARCH QUESTION: The advertising for the Disney Princess line way of attracting little kids is by creating a character that kids identify themselves with that character and so this then makes them more likely to buy the products. Disney’s princess franchise has been recognized as a huge contributor to children's media and that also has contributed to this new “girlhood” that is explained as gender and consumption of related products.
This study examines nine of the Disney Princess movies starting with the earlier princess movies and progressing to the present movie. These include; Snow White (1937), Cinderella (1950), Sleeping Beauty (1959), Little Mermaid (1989), Beauty and the Beast (1991), Aladdin (1992), Pocahontas (1995), Mulan (1998), The Princess and the Frog (2009). The different time eras each movie was produced allows someone to investigate the changes that have occurred in the Disney Princess line over time. …show more content…

The first one looked at the gender of the character and predicted that there gender role performance would be different. The second hypothesis was that the princes would out perform the princesses in the number of rescues. The third hypothesis looked at the changes to the princesses characters and stories over

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