Gender Stereotypes In The Simpsons

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The first Simpsons episode aired in 1989 and has been one of the most popular shows in the U.S. It is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The show is about a dysfunctional family. Homer is the father and works for a nuclear power plant. His wife Marge is a very responsible mother. They have three kids, Bart, Lisa, and Maggie. Together this family of five face’s many adventures. So, what makes this show so popular?

Malcolm Gladwell wrote a book called “The Tipping Point” in 2000. In chapter three he talked about “The Stickiness Factor”. The Stickiness Factor explains that there are different ways to make a message contagious and memorable. Gladwell mentions that in order for a show to become “sticky” there are several details you should pay attention to. First, you have to pay attention to the structure and format of the show. Secondly, the show has to communicate a practical and personal piece of information. Lastly, a connection should be made between the show and the viewers. All of these factors make a show memorable.

Over the years, The Simpsons apply this technique to their own show. They are very creative when it comes to attracting viewers one way is using gender stereotypes. Over the years, Lisa has faced many stereotypes, but she has always been able to overcome those
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The author describes how gender role are perpetuated by the media and in most shows “lead female actors exists primarily to create romantic tension”. The Simpsons presents stereotypes in a different way. Instead of having female actors support male actors they also utilize Lisa by created a cautionary tone of what America could be. Like the author discussed gender roles exist because we accept them. The animators of The Simpsons use Lisa to warn people about placing gender stereotypes on girls, especially at a young
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