Essay On Role Of Women In Advertising

In today’s world we are surrounded with so much media, information and technology, which helps us stay connected to everything happening around the world. Media plays a huge role in marketing the products to generate sales for various brands through the advertisements made for television, magazines, billboards and social media. These advertisements and the information they provide tend to have a huge impact on the consumers, consciously or sub-consciously. As humans, we tend to adapt to the things we see happening around us, adapting the mannerisms, how one should behave in a situation and bend according to the ways defined by the society. Not only an individual’s way of thinking but also his way of living is affected by these stereotypical

When the audiences consume what they see, they absorb the information and then begin to believe that this is how the women should be treated, as mere sex objects. Even with women being the main consumer of the products, the ads portray women being highly dependent on the males, dressed in an inappropriate way, and extremely photo-shopped, tall and skinny women that create an unrealistic image of beauty in the minds of the

With such portrayals of women in the media and the advertising agency, the women are hardly given any value and respect that they should be given, they are not just mere objects to market the products and generate sales. The advertising agencies can create various marketing strategies for their brands and products, but using women to sell them is a questionable strategy which should be changed. An action should be taken against the scripts with gender biased roles, or concepts that portray women as sexual objects, or as a submissive with no voice to establish a more unbiased approach towards the sexes and to restore the rights and respect of