Attitude Toward Advertising: A Case Study

Matter of fact “ The largest online dating site is actually a social network” (Germany). Once again social media is greatly through the smartphone. Finally a very popular app that is downloaded on smartphones is linkedin. This is like always having a job that could increase your pay, give you a better lifestyle, or make connections right at your fingertips. Without social media on smartphones our lives would be completely

Teunter (2002) and Jha-Dang (2004), however, argue that although early researchers had suggested that the mere presence of a promotion would lead to perceptions of lower quality, results of later studies have shown that a promotion’s information value is context specific. Jha-Dang further pointed out that in today’s purchase environment where most brands promote, it is unlikely that

While television and newspapers are often used to advertise products, these are costly. Social media is a cheaper and easier way to increase marketability. Evidence shows that it costs approximately $2.50 on social media for informing upto 1000 people compared to television, which can range for $28 (Cost Per Thousand Impression 2016). As a result, many business owners choose to advertise on social networking sites. According to Smith (2017), Facebook advertising is used by 2 million business for boosting their products and services worldwide.

Its foundation rises from a popular search engine that still gives internet users quick results for any question. The way we think and receive information has forever been transformed due to Google and the small search box. The search engine has intertwined with society so much that the phrase ‘Google it’ has replaced ideas like look it up in the dictionary or use the encyclopedia. Because Google services are free to all the company generates revenues from advertisers wanting to target specific internet users. The company has expanded from just a search engine to include mobile computing and enterprise business solutions, but the bulk revenues still generate from advertising (Understanding Google Business Model).

Value proposition Formal Definition: A value proposition (VP) is a statement that clearly identifies what benefits a customer will receive by purchasing a particular product or service from a particular vendor. Alternative Definitions: A value proposition is a promise of value to be delivered, communicated, and acknowledged. It is a belief from the customer about how value (benefit) will be delivered, experienced and acquired. A value proposition is a statement which identifies clear, measurable and demonstrable benefits consumers get when buying a particular product or service. It is a principle of customer value, with customer insights driving the company’s marketing activities.

2001), proposing that the availability of expendable resources mitigates loss aversion. Carmon and Ariely (2000) suggest that the different perceptions of buyers and sellers underlie loss aversion; they find that directing buyers on the benefits of the object and sellers on alternative uses of money attenuates the endowment effect. Some research has even did away with loss aversion, either by centering on certain goods (e.g., exchange goods of fixed value show no loss aversion; Van Dijk and Van Knippenberg 1996) or by inducing emotions just before the value elicitation. For

In addition, previous research has argued that some factors may reinforce or weaken variety seeking behaviors, such as mood (Kahn & Isen, 1993), store atmosphere (Menon & Kahn, 1995), and characteristics of a product category. These studies also state that people seek a greater variety when they are making multiple choices for their future consumption (simultaneous choices for sequential consumption) than when they are making a single choice individually (sequential choices for sequential consumption). More clearly, it is posited that as compared with sequential choices, simultaneous choices tend to yield more variety-seeking behavior. Previous research has explored some factors that may moderate variety-seeking; however, consumers’ goal orientation has not yet received much attention in the studies on variety-seeking. While the previous literature highlights that goals are central to consumer decision-making (Bettman, Luce, & Payne, 1998), this research centers on examining the mediating effects of shopping values (utilitarian and hedonic values) on shopping behavior.

Marketers use this to their advantage by trying to portray value in their products or services in the hope that they are congruent with their consumers values as stated by Schenk & Holman (1980). This brings about the recent paradigm whereby

What they wanted to know from this research was consumer preferences and habits, as well as the perceived competitive advantages that would impact pricing, size of product, and distribution. The questions that Ad-Lider wanted Sinergia to discover are qualitative marketing research questions

(Glowa, 2002) A product or service is purchased only when the communication effect is active and is appropriately connected to the brand. The communication effect would be created when the advertisements elements are effective and targets the right market. It identifies different stages of model that is awareness, interest, desire and action. (Lavidge and Steiner, 1961) The AIDA model shows that when a