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General Electric Leadership Analysis

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GE Transformation in terms of Leadership: As the Thomas Edison founded company, General Electric as the world renowned multination conglomerate business always believed in leadership as the key factor to bring the change in the company as well as the world. For this particular Immelt initiative, the leadership has been a driving force. To led the company, the Jeff Immelt believed that the vision of a global and technology based company, technical leadership is the driving force for the growth of the company’s future. In order to manage this service-intensive corporation technical leadership has been one of the five major elements in defining growth strategy (Immelt, Govindarajan and Trimble, 2009). One example of this could be when Jeff communicated …show more content…

Besides the changes in portfolio, the new CEO aimed to work on the initiatives that enhance internal growth of the company. To do that, the marketing of the company was immensely improved and constantly transformed. Moreover, an initiative called “Experience Commercial Leadership Program” was launched which was more like an intensive courses in finance to teach to the new marketers the company hired (Murray, Immelt and Berezowitz, 2004). Besides this in 2003, the strong marketing abilities that were being fixed in the company Jeff formed another initiative called “Commercial Council” to bring all the sales and marketing leaders of the company altogether in a forum that could transmit best marketing practices, drive creativities rapidly through General Electric and developed a world class commercial culture. This also eventually boosted the culture of the company (Sawhney, Wolcott and Arroniz, …show more content…

Besides this his third element was commercial excellence, where Immelt reflected its own marketing and sales background in order to create a world-class commercial culture overlap financial positioning and engineering related bias of the business approach of General Electric. Moreover, the fourth key element of the Immelt’s growth strategy states that expanding the business of the company and market access will open new markets for it. This led Jeff to particularly focus on underexploited prospects and economically disadvantaged developing countries such as India. The last and final key element of this growth strategy is growth platform. By the title, it is pretty clear that here Jeff Immelt talks about moving on to new platforms for the purpose of boosting the company’s growth and progress. Therefore, he realized that immense resource reallocation will be now necessary in order to build more business platforms that take advantage of “unstoppable trends” which will lead to the development of General Electric according to the research of (Franke, Mento, Prumo and Edlund,

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