In Canada, there are multicultural people and international companies must keep in minds the public needs and taste while starting any business. Pitching items starting with one nation then onto the next is at times troublesome when the way of life of the two nations contrast fundamentally. They may not harm people’s religious beliefs. The companies must take care of customers shopping habits, social beliefs and language. (textbook, chapter 5)5.
Secondly, in the later stage of Canada’s development, King’s adoption of various programs sought to give Canadians more social security. Around the 1940s, he proposed the “Unemployment Insurance” and founded the reconstruction program to give more credits to the general population and solved their doubt of the occurrence of another depression. Families could receive an allowance to ease their burdens, and they would have a source of money to help them through future unemployment. King's policies gave the Canadian citizens a sense of security, and there was no more fear for the return of economic depression. Lastly, William Lyon Mackenzie King gave dual assurance to the French and English-speaking Canadians by promising them different policies on conscription in the proximate WWII and avoided the
Starbucks should ensure prices in international market are not inhibitive to customers and will allow them to have an increased market share and augment sales. This will also allow the company to face threats from other brands that have taken advantage of Starbucks high-pricing mainly McDonalds through McCafe. Innovation and addition of new products at Starbucks to augment the Starbucks experience and increase client loyalty is the other recommendation for Starbucks. This is aimed at overcoming increased competition from Dunkin Donuts and McDonalds. The threats in the operating environment can also be overcome by differentiating products offered at Starbucks from those of the competition in terms of better quality, impeccable service delivery, and augmenting customer service and quick response to queries.
A floating Canadian dollar allows Bank to pursue an independent monetary policy that is best suited to Canada’s economic circumstances and have its focus on achieving the inflation target. Movements in the exchange rate also provide a buffer, which helping our economy to absorb and simultaneously adjust to external and internal shocks. When the Bank of Canada has clearly stated objectives and takes monetary policy actions that affirm those objectives, this result in an increase in its credibility. This credibility helps to keep expectations of future inflation close to the target―what is also called an anchoring of inflation
Starbucks capacity management strategy enables the firm to identify underused products and reallocate its excess capacity to where it can be utilized and monitor the impact. Furthermore, the organization can match its supply of raw material to its demand to effectively run the company operations. By applying this strategy Starbucks saves money and uses these extra funds to develop new products and services. Fluctuation in demand is an inevitable matter that faced by all business. Starbuck cope with this issue by creating loyalty card program through mobile phones that can be used by customers to collect points and take advantage of promotions.
5. Future strategic directions 1 Restrictive covenants in debt and Infringement claim In fiscal dimension, Tesco’s debt and other financing obligations contain restrictive covenants, which could not be breached to keep borrowing under its credit agreements. Furthermore, Tesco is subject to some infringement claims, which should be solved to avoid having adverse effect to company’s business. 2 Acquisition – TFS and CPHC To strengthen the market share and develop potential market, Tesco has to spend some budgets on acquisition for promising companies or suppliers in certain field. For instance, Tesco announced the acquisition of automated catwalk technology from CPHC (Custom Pipe Handlers Canada) Industry.
As previously mentioned, Starbucks has various strategic issues including the overreliance on the US market for its revenues, lack of control over its brand image in foreign markets, and competition from other players including fast food retailers, specialty coffee providers, grocery stores, specialty retailers, and convenience stores. Therefore, Starbucks has to respond to these strategic issues by amending its strategy to improve its performance in the highly competitive market. First, Starbucks needs to amend its transnational strategy to increase the performance of its international markets to reduce vulnerabilities associated with overdependence on the US market. The firm needs to recognize that tastes differ by region and the products
Canada and Australia were the pioneering countries to adopt multiculturalism as a policy. Canada adopted this policy to tackle English-French conflict for social cohesion so they also changed their immigration policies. Two third of Canada’s population is made up of immigrants who are the main participants in Canada’s economic growth. While USA, Germany and France favors an assimilation approach because they believed that if people do not set aside their cultural differences it will be difficult for them to get employed and they will be dependent on the welfare benefits. Despite the problems of multicultural policy in other regards its benefits should not be ignored in terms of economic success and social cohesion.
Every company that considering taking their product or service global need to understand the benefits that their get when going global. The plan for entering global markets must be different from the domestic marketing strategy due to the variations in the culture, customs, language and needs of customers and potential customers of the company. The global company usually retains the capability, reach, knowledge, staff, skills, insight, and expertise to deliver value to customers worldwide. It’s important to make detailed market research regarding demographics, as well as the need and level of demand for the company product or service in a particular area before going global. For the companies who want to market their products globally, they should recognize a marketing mix that works in the domestic market may not have the same success in another market.
The research conducted was comprised of mainly individual and focus group interviews in the market to be tested. The company was trying to get hold of the 18.79% market share of garbage bags. It was one of the observation that Ad-Lider should opt for larger size bags as smaller volume does not adds to the utility that the handles are adding. The color preference for the product should be dark or black instead of giving it a transparent or lighter shade. The pricing of the product should also be kept in mind.