An Environmental Analysis of Tesla Motors BN171040 BUS 510 Marketing Management Professor: Dr. Brent Rapisardi Westcliff University 17/09/2017 Abstract Tesla Motors is one of the pioneers in electric vehicle in the world know for its innovative and technological superiority in its products, this study analyzed the environment effecting market of Tesla, especially in context to six environments namely Economic, Political/Legal, Socio-Cultural, Natural, Demographic and Technological environments on a global scale. It was observed that all these environments had impacted Tesla greatly in terms of sales, value, brand image and more and have also helped in shaping up Tesla. These factors are also the major factors behind the success of Tesla
New discharge guidelines. Another wave for stricter regulations on vehicle outflow norms would absolutely influence Ford position in car industry. Portage contributes a lot of cash to deliver fuel-effective motors and harvested some accomplishment with its passage Fiesta and Ford Focus ECOnetic models. 4. Strategic associations.
• The threat from the competitors is persistent and unavoidable. As a brand Dacia must find ways to distinct itself from its competitors. For years, low cost cars were Dacia’s USP but now even big players like Volkswagen or Toyota are starting to offer products which are in direct competition with Dacia’s products. Dacia must embrace diversification, vertical and horizontal integration to stay
Main players of the Automobile industry are Toyota, General motors, Volkswagen, Honda, Ford and more. The Automobile Industry is very complex and to start a business in automobile industry high level of capital investment is required. Not only huge amount of money but also a labor force will be essential, which are the main barriers to enter into the automobile industry. For Example, the US auto industry was once considered safe until Honda Motors gave a big challenge to these companies by opening a manufacturing plant in Ohio. The Automobile industry includes many other industries as well for example, tires and seat manufacture.
Porsche is a lifestyle, it’s distinctive, and it’s something special. Since our foundation in 1931 our everyday aspiration is to become the market leader of sport car manufactures in the world and until today we are heading into the right direction. We started as a small design office which evolved within 14 years to a leading automobile manufacturer who’s not just producing high end sport cars but also cars for a suitable daily use and every terrain. Our long-lasting and successful history which is characterized by milestone innovations and exclusive design makes us a trusted brand in the world. As a multinational car company which can be found on every single continent around the globe, a revenue in 2013 of 14,3 billion euros and a profit of 1,9 billion euros makes us the car manufacturing company with the highest profit margin in the whole world.
Henry Ford Henry Ford played a very important role in America’s society. Ford revolutionized America’s assembly line and the production process for the automobiles. Ford’s company helped the war efforts during World War II by producing tanks, jeeps, and other vehicles for the U.S. Army. Henry not only produced the Model T automobile, he also made it affordable for the great multitude of Americans. Ford was also labeled one of the greatest businessman of his time.
The environment factors help the industry to go through vast changes. Emergence of new competition have huge impact on vehicle development and design. Advancement of technology has helped the industry to use more high-tech driving capabilities. Other Environment factors include Political, Legal, Economic, Socio culture factors etc. After Saudi Arabia, UAE is the second largest automobile Industry in the GCC.
While there is a wide assortment of vehicles that run on hybrid power sources today, cars enjoy the most popularity among consumers. With elegant brands, such as Toyota Prius making great headway in hybrid technology and many other companies following suit, these hybrid machines are here to stay. Some of the top hybrid automobiles in the market today use plug-in electric technology. The owner gets to charge the car battery by plugging it into an electric outlet. This allows for an even greater output of electrical power, leading to greater preservation of gasoline for the drive.
The vision of Tesla is ‘to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles’. Based on the mission and vision, the company’s strategy was determined. Tesla’s strategy is to enter at the high end of the market, where customers are prepared to pay a premium, and then drive down market as fast as possible to higher unit volume and lower prices with each successive model. (Musk,
Cars have advanced a substantial level during the 21st century; the technological improvements that have been displayed in cars have led them to be the prime source of transportation. As we are growing, technology is evolving along the way as they have developed electric cars to benefit the earth and its atmosphere as gasoline cars harm the earth with the pollution that it causes. These two different types of cars are diverse in all the ways possible. Henceforth, there are a myriad of factors a consumer would encounter when choosing to purchase either of the two choices available based on; economical, environmental and location factors. There are certain economical advantages and disadvantages in the decision on either purchasing an electric
The price of used vehicles always depends on the condition of the vehicle and how many miles the vehicle has. Newer vehicles can be pricey, but Ford and Chevy always compete to get business. I guarantee that if you told a Ford dealer how much Chevy quoted you for a similar vehicle that they were selling, they would meet or match the price. Both Ford and GM see the big deal of need in making fuel efficiency better and keeping the best technology in their vehicles to keep their customers. Most countries, including the U.S., have very strict laws on fuel efficiency and emission standards (environmental pollution from cars).
After corporate titans like Rockefeller, Carnegie, and Morgan had changed the economic landscape in America, new giants followed their footsteps, this time focusing more on the consumer. Henry Ford emerged as one of the leaders of this new consumer-focused economy due to his Model T car that would prove affordable for the average American. His introduction of the assembly line changed production forever, bolstering the consumer fever. Just like Ford’s assembly line, perhaps the next big overhaul of factories is the use of alternative energy. A great adaptation of Ford’s success would to be providing affordable alternatives to fossil fuels both for large corporations and the average consumer.