Generation Like Documentary

592 Words3 Pages
The documentary “Generation Like” opens American’s eyes to today’s youth’s problems concerning the internet. Technology has changed tremendously over the past fifteen years and today’s youth has changed with it. The morals and expectations of teens today has become different. Social media has transformed communication between people and made it easier for advertisers to reach a broad audience. As technology and ways to communicate change and improve our youth will be guinea pigs and test the waters. Along with social media, today’s youth has to conform to what is expected. I feel like teens need the reinforcement of being “liked” now in order to feel good about themselves. They could post anything on the internet as long as they think it will make them more popular and get the most “likes”. The values of Americans have changed, we feel the need to exploit ourselves in order to feel like we belong. For example, in the documentary, a girl named Ceili Lynch was obsessed with The Hunger Games and felt like she needed to prove to everyone that…show more content…
Social media has opened a gateway to free advertising for companies and a way for the “common” people to interact with “famous” people. In the documentary “Generation Like”, Douglas Rushkoff, writer and lecturer, claimed for every like on a company’s page equals more money for them. When one person likes or follows them, that person’s “followers” see it and there is a chance the “followers” will like and or follow that page as well. The advertisers and companies can talk back to their followers as well. They can see what their audience is posting and can gain insight on what the consumers want to see improved by the company or a new idea or promotion. This concept enlightens a brand new way to get more consumers on board with one’s
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