The documentary, Merchants of cool, describes an evolving relationship between the vast teenage population and corporate America. The film provides an in-depth look at the marketing strategies and communication between these groups. Adolescents are shown as learners and adapters of the fast-paced world; they’re constantly exposed to fashions and trends. These young adults have a lot of disposable income and are willing to spend it, in order to gain social popularity. In other words, they are chasing ‘cool’.
Woman creates the power to present herself. Both of them grab the audiences feeling best when messages in a product are not strong enough to gain attention. Men and women appearances stimulate teenager’s desire whose psychological motive affect their buying decisions. The curiosity of looking for a new product is one factor that helps advertisers observe teenager’s behavior. For example, a Nokia Lumia 535 advertisement shows us a clever example of associating product with a group of friends.
2.Targeting Audience segments with Multi-channel strategy. Disney keeps its fans engaged by strategically creating content for the different audience groups.It 's official Star Wars Instagram page which has a total 6 million followers keeps its audience updated with videos,recipes,fun knowledge. The hit movie Frozen targeted much younger followers so they used a different medium for young people-toys and consumer
“Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents’ buying decisions and are the adult consumers of the future” According to Media Smarts formerly known as Media Awareness Network , which is a digital and media literacy resource. Advertisements main goal is to attract their audience that even includes movie posters, such as “Harry and the Henderson’s” who targets a specific younger audience with different ploys to attract the viewers to an image and leave them desiring more. For example, examining “Harry and the Henderson’s” movie poster, which uses pathos as a way to attract their viewer, as well as symbolism with centered images with contrasting colors. They also incorporated
In this world of advanced technology where people are connected to the internet like neurons are connected in a giant brain. The television has become the spotlight technology in today’s generation. Generation after generation people are evolving and getting more advanced, so has the way producers are using television as a source to persuade the audience. Especially, reality show directors use every information they possibly can about the contestants to make their show popular in the culture. The reality television impacts the world in a negative way.
Society usually accepts “Hollywood endings” as the optimal ending to any story. However, unlike today’s typical Blockbuster, life can take a turn for the better or worse despite one’s hardships. In Jennifer Egan’s novel A Visit From the Goon Squad, Egan leads the reader through snippets of various interconnected people to show their changes over time. Bennie, who begins his life’s tale as a likeable teenager from Daly City, ultimately gains financial success and fame at the cost of his friends and family. Bennie first enters the music scene as a humble kid with many friends – punks and cholos alike.
"‘Harry Potter and the Deathly Hallows’" is set to conclude wizarding adventures that have gathered converts in grade schools and retirement homes alike” (Sandstrom). The new and exciting series was suddenly bursting with popularity across all ages. Children and adults were brought together over this thrilling breakthrough of a story. “Kids just aren't afraid of fat books anymore” (Sandstrom). Children were no longer perceived as prone to shying away from a challenge in the literary world.
In reality, I discovered that we needed to do more convincing to make students understand why they should spend more time in our club than in others. Another insight was from our social media marketing channel. I assumed it would be barely helpful to spread awareness of our product, but it turned out to do better than I expected. During the sales, when going down the sales funnel, I expected the number of interested Junior High schools to decrease, but contrary to this thought, we rather received an invitation to implement our solution in another Junior High
Recent studies say 92% of teens go online daily, as said by bigthink.com. There is a wide range of vulgar things kids are exposed to online such as inappropriate pop-up ads, illegal drugs, and criminal activity. According to the dictionary, pop culture is: modern popular culture transmitted via mass media and aimed particularly at younger people. Pop culture influences our world tremendously. The younger generations see activities that celebrities are doing and suppose it is acceptable for them to do too.
The media has an enormous impact today, but how much does the media really affect our lives? According to articles, the media has the most impact on teens 14-18, so these middle years are when teenagers start to become adults and in today’s generation the internet has become addicted to the media, with common knowledge the viewers can see why the media is a big impact on sports along with many different things that are happening in today’s world. More-less, the media will affect someone’s thinking with the information provided to viewers. The media has lacked responsibility against viewers and athletes by not always stating the facts, but the media knows that if they only show the facts and not exaggerate the truth, they would lose viewers. It is the media’s note to encourage positive communication rather than promote things to make the story seem more exciting to get people to watch.
They use methods such as advertising in places they go to on a daily basis such as school and online. They also use the youth’s psychology against them by using things such as cartoon characters and certain colors. They also use methods such as testimonials by their favorite celebrities. To begin with, advertisers target kids in places they go to most places like school or online. For example, in the text “Marketing to kids gets savvy with new technologies” the author states, “on the log-in screen, an ad flashed for BabyPictureMaker.com, which nudges consumers to download pictures of two people - promising to send back a picture of what a baby they might have together would look like.” This shows that advertisers will go out of their way to get kids to see what they are selling or
Children learn by imitation, a fact that makes it incumbent upon the adults in their lives to be positive role models. In today 's media-saturated environment, however, parental influence is often diminished by the fixation that children have on the glamorous lifestyles of celebrities and athletes. When parents allow them to be their children 's primary role models, the line between fantasy and reality becomes too blurred for imparting lessons about ethics, character, and responsibility. To start with, the media 's ongoing glamorization of celebrities behaving badly often seems to make them that much more appealing to impressionable children. No matter how many times a child is told by her parents that certain behaviors are inappropriate, disrespectful or dangerous, the double standard is still pervasive.
Is technology really creating a better world for people? With all the different types of technology, it is undoubtedly a part of everyone’s life today. Not only that, but technology could be viewed as consuming the world, dispersing information and so much that not all of it can be processed. Some people argue that technology is completely beneficial to its users, allowing quick access to all sorts of resources, but it is clear Foothill High School should join in the national “Shut Down Your Screen Week” because many teenagers have never been away from their devices for very long and could easily benefit from the forced interaction with real people around, and the psychological benefits of “unplugging” are numerous and attractive. However,
Small and big businesses are using A/B testing and so why can 't social media users utilities this great experiment to test their maxims? Why can 't customers use A/B testing to find the best product? Who said Instagrammers cannot divert to Finstagram to find a better version of themselves, the person they are meant to
Technology being a fairly recent addition to today’s society, its sub-unit social media has a profound effect on today’s youth more than we realize. Which, begs the question, has today’s youth become addicted to social media? Douglas Rushkoff, a professor of media studies at the New School University, in New York, director and writer of the television documentary, “Generation Like” (2014), agrees on the claim that today’s youth has become so profoundly infused in the world of social media that they do not comprehend the magnitude of how much it influences many aspects of their everyday lives and of their friends and family. On one hand, social media makes the younger generations feel empowered, but on the other, it shows the effects of how