Case Study: Generation X
Introduction:
Generation X is a new product idea manufacturing in one of the companies in US. In the same field, it is one of the largest and rapid growing companies. Generation X as a new product deals in industry companies known as electronic industry. As a product, Generation X is launched in 2014 and started a business with electronics in order to increase their various products such as Plasma, Lcd TV’s, Televisions, Home theater, Machines, Microwaves, inverters, products related to presentation, and also mobile phones. Generation X is one of the popular brands now. It has got his network as 208 customer relation centres and 33 branch offices. Moreover, all over the country, the company is having 41 depots and a market capitalization of $400 approximately.
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One of the objectives of Generation X is to provide NOTEBOOK PC as guaranteed availability, quality and customer satisfaction. The marketing plan of Generation X forms the basis of launching the Laptops by one of the famous companies in US. The Generation X strategic goal is to achieve its value in the market. A forecasted sales growth prospect of 10-15% enables to add a good amount over the next five years. The product has designed to satisfy the needs and requirements of the individuals’ lifestyle. In this dynamic world, Generation X has gained its value that everyone needs to
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