Process The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. Coca cola has a number of processes which involves bottling and labelling solutions. The important stage that coca cola consider is control of the company to get products at the agreed time and good quality and the last step they consider is the selling of beverage for target customers of distributors. Physical evidence Coca cola uses many different techniques to differentiate their brand and product from others.
Hup Seng Industries BHD. implements centralization as the planning decision making power lies with top management. The Board of directors take the responsibility to plan the business. Y. Bhg. Dato’ Keh (Kerk) Chu Koh, Chairman of the Company, develop business strategic and plan the production development.
The basic functions like legal and tax issues, benefits, EDI, credit and collection, and financial control systems were administrated from this centralized corporate office. Exhibit_8 shows the company’s organization chart as on October 1998. Board of directors chairman W.P Sovey followed by vice chairman & CEO J.J McDonough and president & COO T.A Ferguson represents the very top corporate leadership. Under them, top financial responsibilities were divided between two corporate executives: Vice President-Finance who managed outside asset and liability, and senior vice president-Corporate Controller who focused on internal operations. They reported directly to company president and president reported to CEO.
Board Diversity and Social Performance Introduction Board diversity A board of directors is a body of elected or appointed members who jointly oversee the activities of a company or organization. Other names include board of governors, board of managers, board of regents, board of trustees, and board of visitors. It is often simply referred to as "the board". A board's activities are determined by the powers, duties, and responsibilities given to it by an authority itself. These matters are mentioned in the organization's bylaws.
We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity." (Taken from the reference mentioned below) http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/PepsiCo-Mission-Statement.htm Vision Statement of Coca -Cola: our main motive is to serve the Roadmap and aides each part of our business by depicting what we have to perform with a specific end goal to keep accomplishing practical, quality development. a. People: te atmosphere shall be amazing at the work place where the people can give their best.
Coca cola has been collaborating with partners who are the suppliers. The business partners they the provider of materials,ingredients,packaging and machinery and also partners in goods and services. Coca-cola bottling company has a Supplier Guiding principles where
When you indulge in globalization it is important that you understand the language of that particular country both Coke and McDonald’s understood the importance of language and introduced their product offerings appropriately and invested heavily in locally inspired communication. These factors are common in their global branding
An executive director is a member of the board of directors who is also an employee. They will have a specific role such as finance director and as such be responsible for the day to day running of the company. A non executive director is a member of the board who is not an employee but on the board for his/her expertise and takes a part in decision making at board meetings. All the rules, practices and processes by which a company is directed and controlled. Corporate governance essentially involves balancing the interests of the many stakeholders in a company - these include its shareholders, management, customers, suppliers, financiers, government and the community.
Coca cola Marketing Strategy Market Segmentation Geographic segmentation: Coca Cola has segmented the worldwide market on the basis of geographies. There are various divisions created for major regions of the world and heads of each division report to the parent company. Lot of autonomy is given to each division to run the operations. Place of consumption: Coca Cola sections the market on the premise of the place of utilization of the refreshment. The greater part of the utilization happens on introduce, for example, films, railroad station, eateries and so forth, while rest of it happens in homes.
a) Functional Structure A functional structure is such that the Organizational’s activities are grouped according to its purpose or areas of specialization. This approach involves a considerable amount of process standardization within a business, with the real decision making authority centered at the top of the organization. In this type of organization, for example, there may be a marketing department that focuses solely on marketing activities, a sales department that is only responsible for sales and a production department responsible for design and engineering. Advantages Segregation of work based on function has several advantages, some of them are People involved in the function – both subordinates and supervisors would have experience