George Eastman Case Study

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1.0. GEORGE EASTMAN LEGACY The George Eastman Legacy Collection comprises artifacts and records relating to the life and career of George Eastman. The collection consists of Eastman’s restored historic home, furnishings, decorative arts, and related artifacts, as well as substantial holdings of his personal and business correspondence, private library, photographs, negatives, films, and related personal items.The more than 200,000 objects in the collection fall into the following areas: 1.1. House, furnishings, and decorative arts The 35,000-square-foot Colonial Revival mansion built for George Eastman is furnished with original, reproduction, and period furnishings and decorative arts. These artifacts include textiles such as oriental carpets,…show more content…
The collection also includes several Eastman Kodak Company TV commercials from the 1960s and 1970s produced by Warren Aldoretta and J. Walter Thompson. A selection of television documentaries on George Eastman, Eastman Kodak Company, and the George Eastman Museum are also held in the Legacy…show more content…
Kodak advertising and publications, 1880–1980 In November 2003, the Eastman Kodak Company donated their entire collection of advertising materials to the Eastman Museum. The majority of the approximately 95,000 advertisements are in English, but the collection also holds many ads in foreign languages—in particular, Spanish, French, Japanese, and Chinese. Eastman wanted to simplify photography and make it available to everyone, not just trained photographers. So in 1883, Eastman announced the invention of photographic film in rolls. Kodak the company was born in 1888 when the first Kodak camera entered the market. Pre-loaded with enough film for 100 exposures, the Kodak camera could easily be carried and handheld during its operation. After the film was exposed, meaning all the shots were taken, the whole camera was returned to the Kodak company in Rochester, New York where the film was developed, prints were made, the new photographic film was inserted. Then the camera and prints were returned to the

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