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George Seuart Wellness Shop Case Study

1402 Words6 Pages

RELATIONSHIP BETWEEN OPERATIONAL MANAGEMENT AND RETAIL SECTOR WITH REGARD TO PROFITABLE COUNT.
(Study on expanding of George Steuart ‘Wellness Shops’ in retail market)
Introduction

George Steuart (Agencies) (Pvt) Ltd. As it was known then was incorporated in 1986, as a fully owned subsidiary of George Steuart & Company Ltd, with the business purpose of importation, promotion and distribution of diagnostics and OTC (over-the-counter) products and to gradually venture into the marketing of pharmaceuticals and nutritional products. Today, the latter has become its main business, providing healthcare products that improve the quality of life of all Sri Lankans. Having identified the potential in the pharmaceutical market, the company …show more content…

1.3 Research questions
 What is the current situation of George Steuart ‘wellness shops’?
 What are the impacts from other competitive pharmaceutical retail channels?
 How many licensed pharmacists are available in the pharmaceutical retail channels?
 How current suppliers involve to expansion of George steuart ‘Wellness shop’?
 What is the ability of financing for the expansion of George steuart ‘Wellness shop’?
 What is the return of investment after the expansion of George steuart‘Wellness shop ‘?

1.4 Main objective
 Finding out the barriers which affect directly for the expansion of the wellness shops
Giving recommendations to overcome those barriers.

1.5 Specific objective
 Identify the weakness of the current process of setting up wellness shops and give solutions to avoid them.
 Finding out competitive current status and checking opportunities for future expansion.
 Finding out the population of licensed pharmacists and create a strategic plan to cooperate with them to this expansion.
 To check current status of suppliers and to evaluate whether they are satisfactory for the future expansion of ‘Wellness

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