Visual Perception Argument Analysis

The first side of the argument is Cognitive states precede emotional states. People who support this state believe cognitive perceptions are the main stimuli of individual’s emotional response. When customer arrives to the hotel it is the environmental cues and physical components that created a whole picture of the servicescape before you receive and feel an emotion. Ruesch, Jürgen and Weldon Kees (1956) have called this perception as “Object language”. As the objects may speak for themselves and creating a different perception of the environment, for example when you enter someone’s office, you see the office as a whole and the furniture’s may create a perception on whether this person a manager or a director, is this person wealthy or not. The Gestalt Theory of Visual Perception is a theory formed by German psychologists in the 1920s, this theory tends to describe how people organize objects or visual elements into groups or as a whole (Wagemans et al., 2012). The Gestalt psychologists believe that there are six principles in order to create a perception of a whole image. For example there

I believe that whenever people see an object, there will be cognition first. Another example will be the lighting in the bathroom in a hotel room, some hotels will have fluorescent lights on top of the mirror, which may make your skin looks dull and enlarging the blemished parts. The person will first be looking at his or her face, after evaluation and justification it will determine whether he or she will have a positive emotion or a negative emotion (Creager,