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Getting Coffee Is Hard To Do By Stanley Fish

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In "Getting Coffee is Hard to Do" by Stanley Fish (August 5, 2007), the author asserts that by shifting the burden of labor to the consumer, businesses are frustrating their customers. Fish supports this thesis by describing the frustrating process of getting coffee in today's coffee shops. The purpose of the essay is to ridicule the "coordination problems" faced by customers in coffee shops in order to get the reader to appreciate the frustrations consumers experience. Fish's intended audience is fellow coffee consumers, and he provokes thought in these consumers about how the practices of businesses are changing; another intended audience is coffee shop owners and employees, whom he encourages to have empathy toward the customer and do more

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