Giordano Marketing Strategy

Introduction

In a business organisation, few departments being formed and marketing plays a significant role. The sales and profit of an organization largely depends on the activities of marketing. The successful history and marketing campaigns that Giordano is practising shows that marketing efforts does affect the sales and growth of the products. Effective strategies adopted in the company lead the company to achieve competitive advantage. Further, targeting strategies and buyer behaviours will be discussed along with proposition for new positioning ideas. The distribution also plays a major part in a company’s marketing activities. Additional elements of marketing mix, and the different strategies that should be adopted when selling to

Giordano expanded their business market by including accessories, kids and toddler wear and as well as foot wear. They manage the expectations and attract the attention from the parents. For example, themed clothing for family, which they have adult and kids clothing with similar style. On top of that, they introduce the product with organic materials as well which is associate to the idea of health sensible and material’s sustainability. Eventually, all the product quality must be a certain acceptable level and the cost will be maintained at a reasonable

People get bored of fashion quickly and therefore they try to find other things to reduce their fashion boredom. In order for Giordano to sustain their position in the market, their product must include numerous variation but still with the same quality and affordable pricing for the consumers. Therefore, Giordano should continue to leverage on the customer’s satisfaction. Customers are often encouraged to request certain product adaptations if current products fail to meet their expectations. They can engage designer who is creative and given their idea which allied to the consumer’s culture and latest fashion