Global Airline Alliances Essay

To what extent is Airbus’ decision of building the world’s largest plane a success? Name: FONG Iong pan Candidate Number: 003160-0015 School: Shanghai United International School Word Count: 1404 Table of Contents Introduction 3 Background Knowledge of A380 4 SWOT Analysis for A380 Project 5 Strengths and Opportunities 6 Market Growth 6 Innovation 7 Market Forecast 7 Weaknesses and Threats 9 Production and Transportation 9 Long Product Cycle 9 High Operation Cost 10 Conclusion 10 Appendices 11 Bibliography 18 Introduction The Airbus Group SE is a civil aircraft manufacturer based in France. Airbus is one of the divisions in the company.

It operates the A321 aircraft which is the largest fleet but not being limited they operate the A319 fleet, Boeing 737 Next Generation, and much more. Furthermore,

B-2 Spirit bomber cost is 2.4 billion dollars (Time Magazine, 2010). The B-2 is hard to detect via infrared, acoustic, electromagnetic, visual or radar signals. (Time, Magazine, 2010). This example can show us to how expensive to design and manufacture an aircraft. Therefore, all different types of aircrafts have different design process depend on their purposes.

1.1. The aviation value chain The value chain shown below describes all the activities involved in air travel. Airports serve as a gateway to aviation and hence are a key link in the air transport value chain. They play a vital role in facilitating tourism and business travel and global supply chains as well.

Assignment #1 Introduction Air Canada was established in 1937, provides scheduled and charter air transport for passengers and cargo to 182 destinations worldwide. It is the largest airline of Canada by fleet size and passengers carried. Air Canada is governed by an eleven-member Board of Directors committed to meeting high standards of corporate governance in all aspects of the Corporation’s affairs. Our Mission – “Connecting Canada and the World” Our Vision – “Building loyalty through passion and innovation” PESTEL Analysis: Political Factors: "The 'Open Skies Agreement ' between governments of US and Canada in March 2007 came into action as it liberalized the air transportation services.

So, when the aircraft was retired or passengers stop flying it, the aircraft was still useful for cargo use. There was also a reason Boeing had built this aircraft because of Pan America founder Juan Trippe, pushed Boeing to build a aircraft way bigger than Boeing 707. At that time, airports traffic was becoming congested and few larger aircraft would help to resolve airport traffic problem and airline would operate more efficiently. The reason of this aircraft is the most recognizable in the world and that’s where the iconic and recognize hump come in.

Mid-Term Paper – Boeing Analysis MGMT 658 Abstract Unlike other manufacturing industries, aircraft manufacturing is considerably large and complicated. It is a field with high risk involvement. Losses incurred can be quite huge due to the size of the industry. Being the case, the aircraft manufacturing industry calls for intrinsic planning and comparatively larger pool of skilled and cooperative manpower for successful production.

Deutsche Lufthansa AG has typical Germany style management and supervisory structure. The Executive Board defines the strategic decisions. The strategic decisions revolve around four main objectives. The four strategic objectives of Lufthansa are: • Increase company value • Expand the market position of both airlines and service companies by actively shaping the airline industry.

Being United Kingdom’s leader in airline operations, British airways have faced an increase in competition over the last 10 years. Thus they have to contend with an increasing amount of the market share. TASK 1 1.1 Identify the purpose

This information is necessary to understand the size of the market, the level of competition and customer’s needs. The main aim of this process is to gain competitive advantage. The company should collect information relating to the size of the potential markets, the demographic factors of the customers from various markets so as to ascertain whether they can meet their needs. In addition, the airline should also collect information on the level of competitiveness of the various markets to ensure they employ the best entry strategies to get recognition as well as to remain relevant in the markets. FlyDubai undertakes its market research by inviting route proposals from airports that are within their areas of operations through its Route Exchange platform.

It took him about 20 hours and 21 minutes to cross the country, where he broke the transcontinental record. On May 20 1927 He took off from an airport near New York City named Roosevelt Field and landed at Le Bourget Field, an airfield near Paris. It took him 33 hours and 30 minutes. (http://www.charleslindbergh.com/history/) After Lindbergh’s long flight he helped the aviation industry and he also worked for different airliners to help them advance their airplanes.