Global Beauty In India

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Beauty in its true sense has always been worshipped in India. Urbanization in 90’s was instrumental in promoting the chemical cosmetics sector. However with the advent of globalization and growth of print and live media in Indian mainstream, there has been gradual increase in the awareness among the Indian masses about global cosmetics brands. These global brands also identified market opportunities and started focusing on key consumer groups of Indian market with unique products. According to Confederation of Indian Industries (CII), the total Indian beauty and cosmetic market size currently stands at US$950 million and showing growth between 15-20% per annum. CII also estimated that over all beauty and wellness market that include beauty…show more content…
But India is catching up fast, the reason why the best international players are setting up shop here The cosmetics market comprises five primary segments—haircare, skincare, fragrance, make-up and others. The Indian haircare marketaccounted for more than`8,000 crore (US$ 1.38 billion) including shampoos, creams, conditioners, hair colour, etc., and the skincare and cosmetics market was worth `1,850 crore (US$ 318.41 million) in 2009-10 according to an ASSOCHAM study, Prospects in the FMCG Sector. As per a Morgan Stanley report, the personal care industry in India is segmented into bath and shower products accounting for 46 per cent of the market, haircare making up 31 per cent followed by skincare comprising 16 per cent of the market, with colour cosmetics accounting for 6 per cent and fragrances one per cent of the market…show more content…
It was followed by Colgate Palmolive India Ltd and Dabur India Pvt Ltd. However, the presence of domestic players such as Dabur India Pvt Ltd, Godrej Consumer Products Ltd, Wipro Ltd and Marico Ltd is particularly strong in traditionally used products such as haircare and bath and shower products. As the desire to look good grows among Indian consumers with growing awareness, the cosmetics industry in India will continue on its double digit growth trajectory. Companies with direct selling models like Avon, Oriflame and Amway are doing their bit to expand this rising consciousness to tier towns. Forecasting 2015: The Indian Cosmetic Market: There is a rise in the awareness of Indian consumers towards the cosmetics which leads to the rise in the overall growth of the cosmetic industry. As a rise in the demand of existing products is seen the companies are coming with new products having new features. The Indian cosmetics market registered impressive sales worth INR 264.1 Billion in 2011, and with rising purchasing power and growing fashion consciousness, the industry is estimated to expand at a CAGR of around 17% during 2011-2015. As per the “Indian Cosmetic Sector Forecast to 2015”, there is good opportunity for existing as well as new players. There is a boom in internet, television etc and people are very much exposed to these different

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