Introduction About India cosmetic industry Indians have become more aware of image conscious, corporatization, Life style and growing income levels, this increasing consumer awareness has led to the rapid growth of Cosmetic Industry today in India. The Indian Cosmetics Industry is defined for hair care, skin care, fragrances oral care segments and color cosmetics, which stood currently estimated at $950 million, is likely to grow to $2.68 billion by 2020. In India the annual growth of the cosmetic and the beauty markets is estimated to be in the range of 15-20 per cent in the upcoming years, twice as fast as that of the European and US markets. The personal care and beauty market which is known as cosmetic Industry in India has a huge potential
Fashion industry is a multibillion-dollar global consortium dedicated to the trade of manufacturing and retail of clothes, shoes, bags and other textile products. Indian Fashion Industry is unlike any other fashion industry. Being one of the most seasoned enterprises, it takes after the convention and culture of nation since its introduction to the world. Nonetheless, India is likewise a big enthusiast of new fashion and progressive world trends. 1.1 Indian Fashion Industry – The Dame in a Saree Indian economy is undoubtedly growing rapidly but it is also witnessing major shifts in consumer preferences due to increasing disposable income and brand awareness.
What’s more, fast fashion retailers’ collaboration with luxury designers, for example H&M’s collaboration with Karl Lagerfeld, Roberto Cavalli, Stella McCartney, and Alexander Wang, can not only increase revenue and margins but also make high-fashion more accessible to the new markets of younger demographic. This kind of collaboration can
It is expected to sum another 1,50,000 jobs in the coming fiscal year according to NASSCOM. The phenomenal success of Indian IT- ITeS industry can be contributed to the favourable government policies, healthy growth of related industry and competitive environment prevalent in the industry. The interplay of these forces has led to putting the industry on the global map .The IT industry has not only transformed Indian image globally , but it has also exercised economic growth by increasing the higher education sector. The applications of IT are unmatched in current world. It has employed almost to 10 million Indians and hence, has contributing a lot to social transformation in the country.
ULTA Beauty is the largest beauty retailer in the United States of America. It is also a premier destination for cosmetics, fragrance, skin, hair care products and salon services. It opened its first store in 1993. It offers more than 20,000 products frim over 500 well established and emerging besuty brands in all categories and price points. It also offers full-service salon in each of its stores.
It employs more than 5800 people in all over the world. Taking a quick look at Folli Follie Group and its commitments, it is observed that the company proceeds to strategic decisions having in mind the achievement of maximum customer satisfaction along with the increase of the shareholders’ wealth. The present report aims at preparing a Strategic Marketing Plan for Folli Follie suggesting that the Indian market offers a great range of opportunities for the company. Chapter 2 2.1 Identification of Indian market opportunities 2.1.1 Population Indian’s population is 1,236,344,631 (The World Factbook, 2014). The rapid growth of the Indian population is expected to make it the world’s most populous nation by the year 2100.
The higher brand seller is MANGO, RIVER ISLAND, TOMS, Croc and Jellybean in Zalora. This e-commerce have appear, footwear, accessories or beauty products, Zalora brings the customer a huge collection of brands from which to choose and buy the very latest product. Zalora is a Rocket Internet backed company selling the fashion items. Zalora receive US $100 million from the investor which is Summit Partners, Investment AB Kinnevik, Verlinvest, and Tengelmann Group. Net revenues of Zalora is $68.9 million in 2013 and net losses of €71.1 million, according to the prospectus.
Apple Inc. is probably an excellent example of Organic Growth. Apple’s growth is driven by trend-setting product innovation like Macintosh, iMac, iPod etc. which resulted in their increased annual turnover and market share. Organic growth shows how well management of a company is utilizing internal resources to increase sales and output. Mergers, acquisitions and takeovers can provide an artificial boost to a company 's sales and revenue figures; this can cloud the
It is going to take over control of leading position on the market very soon. Korean brands are known by everyone for their quality, being prominent with Korean and global customers alike, become the dominant focal point because of the Korean wave. Innovative ingredients and fast development have helped South Korea to be easily recognizable in the global industry. Korea is one of the rapid-growing beauty industry (5.8%), comparing to U.S(3.9%) and U.K. (2.1%). And total sales of cosmetics in South Korea became $6.2 billion In 2014.
2 Company Overview Hindustan Unilever Limited (HUL) is a subsidiary of Unilever with about 50 % shareholding. HUL is India’s largest fast-moving consumer goods company which specializes in Home & Personal Care Products and Foods and beverages. HUL is so penetrated in India that two out of three Indians use HUL’s products with over 35 brands spanning 20 distinct categories ranging from soaps, detergents, skin care to household brands like Lux, Sunsilk, Fair & Lovely etc. 2.1 Vision of Company The four pillars of HUL vision set out the long term direction for the company – Work to create a better future every day • Help people feel good, look good and get more out of life with brands and services that are good for them and good for others. • Inspire people to take small everyday actions that can add up to a big difference for the world.