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Airtel Case Study

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1.0 EXECUTIVE SUMMARY Airtel Ghana is auxiliary of an Indian information transfers organization that works in 20 nations crosswise over South Asia, Africa and the Channel Islands. It works a GSM system in all nations, giving 2G or 3G administrations relying on the nation of. The vision of Airtel is to be internationally appreciated for telecom benefits that; Delight clients, Targeted by top gifts and Benchmarked by more business. Airtel items and administrations are ordered into three individual vital specialty units (SBS's) – Mobile Services, Broadband and Telephony Services & Enterprise Services. It at present has more or less 10% of the Ghanaian piece of the pie with an aggregate client base of two million as toward the end of August, 2011. Airtel is in wild rivalry with MTN, Tigo, Vodafone and Expresso. …show more content…

The objective business sector of Airtel is unmistakably characterized: Elite gathering (over 25years of age), Up business experts and business visionaries and, Women and senior natives. The Company expects to build the present piece of the overall industry of 10% to 25% by December 2015 by persistently extending and augmenting its scope to the remotest ranges in Ghana and making Customer Care Touch Points the nation over. 2.0 MISSION AND VISION STATEMENT 2. 1 Vision Statement To be all around appreciated for telecom benefits that • Delight clients • Targeted by top gifts • Benchmarked by more

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