The Four Challenges Of A Multinational Company

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Introduction T he terms “Global Company” and “Multinational Company” may seem to be similar, but if one takes a closer look at these concepts one may notice that there are distinct differences in their characteristics. A Multinational Company have investments in other countries across the globe, but do not have matching products or services in these countries. The focus is thus mainly on adopting these product offerings to each counties individual market. When an Organisation has investments in other countries across the globe as well, but the product offerings are marketed under the exact same brand or image in all the markets in every country it gets referred to as a Global Company. A Global Company for instance would sell the same product …show more content…

Organizational Structure: Another major challenge is the ability to efficiently and effectively integrate new region within the chain and corporate structure. International expansions necessitate enormous capital investments in most. Leadership: The final factor worth noting is attaining valuable leaders with the proper knowledge base to approach a particular geographic market. Every geographic location worldwide has different strategies and approaches in every geographic region, and drawing talented managers with elevated intercultural competence is a critical measure in developing a resourceful global strategy. Amalgamating these four challenges of a Global Company with the potential opportunities presented by a global economy, companies are willed to pursue the opportunities while cautiously controlling the risks to capture the optimal amount of worth. In order to obtain value in a constantly escalating global market, companies should create calculated business units with strong intercontinental leadership through upholding ethics and a strong public …show more content…

They also operate in a manner that is eco- responsible and sustainable. They operate across a diverse position of geographic, political, socio-economic and cultural contexts. This creates both opportunity and risk-based challenges to how MTN are conducting their business. MTN act on their social and ethics statement through: They uphold a reputation of honesty, fairness, respect, responsibility, integrity, trust and sound business judgement. Integrating within MTN’s operation internationally approved and locally required business instruments, code, protocols, standards and guidelines that direct the social and ethical role of organisations within society. They do not tolerate any form of illegal or unethical conduct of their employees and directors. This includes suppliers, other stakeholders and business partners. They maintain to approve the quality of their product and

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