Terracog Global Positioning Systems Case Study Summary

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DYNAMICS OF GROUP BEHAVIOUR Case Analysis: TerraCog Global Positioning Systems Section B | Group 1 Name Roll Number Aditi Bhandakkar 2015073 Animesh Khare 2015081 Anshuman Thakur 2015085 Ketan Khandelwal 2015098 Tanay Mahajan 2015100 Shital Gupta 2015115 Vibha Haldwal 2015127 INTRODUCTION “TerraCog Global Positioning Systems” case focuses on the Conflict and Communication aspect of the group dynamics of an organization. The case showcases various scenarios wherein major emphasis is on group communication amongst different teams and the conflicts that arise within a group of people comprised of different team representatives and executive heads. TerraCog was a successful privately held company, which…show more content…
The first option was to launch Aerial at $475, a price that is $100 higher than the competitor’s product, BirdsI. This option would not be feasible because the company, in its Product Development stage, is introducing a new product in an already existing market with tough competition. In this current scenario launching a new product at high price would not be advisable due to the price sensitivity of the product resulting in loss of market share. Sales force of the company will also face difficulty to pull it through and it will not be able to generate sufficient revenue. 2. The second option would be to compromise on the sales margin and launch the product at a competitive price of $375. Here also the problem is customer oriented. Though the price of $375 would lead to increase in market share, but then the company would have to incur losses and it would be difficult to sustain them for a longer period of time. Also, that would put the burden on the company to produce a high quality product and launch it in the near future, so that they can charge a premium on it in order to cover up the losses. However, unpredictability of the market makes this option risky and thus is not

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