DYNAMICS OF GROUP BEHAVIOUR Case Analysis: TerraCog Global Positioning Systems Section B | Group 1 Name Roll Number Aditi Bhandakkar 2015073 Animesh Khare 2015081 Anshuman Thakur 2015085 Ketan Khandelwal 2015098 Tanay Mahajan 2015100 Shital Gupta 2015115 Vibha Haldwal 2015127 INTRODUCTION “TerraCog Global Positioning Systems” case focuses on the Conflict and Communication aspect of the group dynamics of an organization. The case showcases various scenarios wherein major emphasis is on group communication amongst different teams and the conflicts that arise within a group of people comprised of different team representatives and executive heads. TerraCog was a successful privately held company, which …show more content…
The first option was to launch Aerial at $475, a price that is $100 higher than the competitor’s product, BirdsI. This option would not be feasible because the company, in its Product Development stage, is introducing a new product in an already existing market with tough competition. In this current scenario launching a new product at high price would not be advisable due to the price sensitivity of the product resulting in loss of market share. Sales force of the company will also face difficulty to pull it through and it will not be able to generate sufficient revenue. 2. The second option would be to compromise on the sales margin and launch the product at a competitive price of $375. Here also the problem is customer oriented. Though the price of $375 would lead to increase in market share, but then the company would have to incur losses and it would be difficult to sustain them for a longer period of time. Also, that would put the burden on the company to produce a high quality product and launch it in the near future, so that they can charge a premium on it in order to cover up the losses. However, unpredictability of the market makes this option risky and thus is not
Bob’s Meltdown In today’s workplace communication is key, collaboration crucial and teamwork a top management buzzword. These facets encourage knowledge sharing, co‐operation and a joint sense of purpose. However, such an increase in interpersonal relationships too often creates an unwanted side effect: conflict. (http://www.emeraldinsight.com/doi/abs/10.1108/14777280310795784)
A huge sum has been invested, so now it is really crucial for the product to succeed. Moreover the current product mix is not sufficient to bring long term profits for the company. As far as short term goals are considered, management wanted a successful launch for the product which will provide the right marketing and target of the new product line. While the long term goals involved adding variety and diversity to the product line to achieve a long term sustainable growth rather than just achieving short term
All projects must come to an end and that is the time when it is handed off to the client for their responsibility. For this project there was some road blocks encountered when I was getting to the final stages of the project. I can see how scope creep can extend the timeframe of a project or even derail it completely. This report will describe the timing and extra procedures it took to finalize my project and complete it on time. I planned to have the exit meeting on Monday the nineteenth of October but received no response from the client.
For this task I am going to discuss theories of communication which will be formatted in a booklet. I will also explain Argyle’s communication cycle and Tuckman’s group interaction. Argyles communication cycle When communicating with one another people must come to terms by trying to have an understanding of what the other person is trying to say. Communication is a circular process in which each person must have an understanding of one another’s viewpoint, they must also make sure that they are being understood.
The strategy for our company in this game or round was a penetration strategy which means we are going to lower the prices to attract more customers in both market Europe and Asia. Also, this strategy we are going to promote our product (smart phone) in both markets to gain and increase our market share and create a brand in the both markets. In round 2, we planned to open second product, the first smart phone we name to Sky, it was available in Europe and Asia market. We hoped that the names of our product may attract people and be curious about it, but in this round we sell only Sky phone to the European and Asian market.
The external pressures significantly affect the formation of the team. Personal identity and complex interpersonal interactions result in a highly charged environment and a tense group
Besides that, product differentiation is one of the threats of new entrants. Starting a new business we need to use a lot of money for advertising to attract customer, but we have to create our new things that cannot found in others competitors. For non-traditional barriers to entry, we have unique business model. We created a business with a unique design and establish a network of relationships that makes the business model work so that no people can easily to copy our
A conflict is known to be a common process within an organisation. In Tesco, conflicts are observed at different levels among members of groups and come of them are competing. In such type of conflict, group members pursue their concerns apart from the resistance of other employees. It may involve employees pushing their view points at the expense of others while maintaining the organisational resistance to the actions and activities of other members within the group. For instance, it may be observed that one employee feel his voice and opinions about some matter are being not considered by other members and management of the organisation.
4.4 Pricing Strategy For a number of reasons, price is one of the most important aspects of an effective marketing strategy (Gerstein & Friedman, 2015). First, price is the only marketing variable that generates revenue. Second, buyers see price as an attribute of value (Tanner & Raymond, n.d.). Consequently, an organization must carefully assess its internal and external environment to choose the most effective pricing objective, which—in turn—will drive a product’s initial pricing strategy.
However, the company will have to prioritize their strategy and concentrate on a few important issues. The company should prioritize on progressively taping into market areas that remain untapped. The company has concentrated on offering cheaper fares in routes where its competitors charge high fares. However, they need to branch out their operating areas to sustain their brand for a longer time.
Normally, consumers have unique needs that are not similar all the times. Therefore, the company must develop products that can address the unique concerns of the consumers. Evidently, Apple Inc. has been successful in the creating variety of products. However, pricing of the Apple Inc. products tend to limit the ability of buyers to purchase the products. While the company might justify the price of the products, setting the prices too high limits the ability of the willing buyer to purchase the
Introduction Before I joined this class I have less idea about the group dynamic what is means, and what will do. In general, I was think group dynamics is interesting and will improve our self and it is important of future. Know after I finish this subject , the group dynamics was actually interesting subject . It helps me to improve myself to be better because every member want to work together to achieve for our goals. So I know there are many skills that must everyone have it.
II. Problems of the Case Study 1. Considering company’s budget is very limited, installation of the new technology might affect the financial position in the next year operation. 2.
Introduction Conflict is unpleasant, but inevitable throughout life. In any situation involving two or people, conflict may arise. Conflict can be defined as, “any situation in which incompatible goals, cognitions, or emotions within or between individuals or groups lead to opposition or antagonistic interaction” (Learning Team Toolkit, 2004, pp 242-243). People come from different backgrounds and live through different life experiences therefore, even when working towards a common goal, they will not always agree. Major conflict that is not dealt with can devastate a team or organization (Make Conflict Work, 2008).
The pricing strategy or pricing policy is one of the most important managers make for a product as it affects the profitable outcome and competitiveness that a product may make. (Toni, 2017). A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market by dropping the price or offering more benefits with the device such as packages.