ipl-logo

Globalisation In Public Relations

1146 Words5 Pages

The constant changes in technology have affected how public relations practitioners carry out their roles in society in general over the years. It is undeniable that the rapid and smooth delivery of information via various media has been made possible with globalisation and also the proliferation of new media. These factors have certainly affected the public relations industry as a whole, in terms of how public relations practitioners communicate and interact with publics of diverse background.
In this essay, the focus would be placed on evaluating the changing role of public relations under the influence of globalisation, as well as its impact on public relations industry over the years.
Before examining how globalisation has influenced …show more content…

This has resulted in our lives being intertwined with people in all parts of the world via the food we eat, the clothing we wear, the music we listen to, the information we get and the ideas we hold. (UNESCO 2010) As such, globalisation has brought forth benefits, such as the interconnectedness of the world, allowing communication across different regions of the world. Ideas and knowledge which used to be bounded by barriers in terms of geography and language can now be shared. This has allowed for great convenience and ease of learning as there no longer seems to be limits hindering the travel of knowledge across the horizons. (Globalization …show more content…

Similarly, the members of public could also give their valuable feedback almost immediately on these platforms, unlike in the past whereby there were only limited tools to do so. As a result of the influence of globalisation, people nowadays are more proactive and more demanding. The expectations on public relations practitioners are higher as compared to the days before social media platforms were established. Hence, public relations practitioners are expected to be constantly ready at all times for any crisis management, should the need arises, in this era of rapid

Show More
Related

  • Great Gatsby Dbq

    1328 Words  | 6 Pages

    Some may argue that nowadays it is way easier to obtain success through social media. This platform has made it easier and more accessible for people to achieve their goals. However people still need to put effort into their work so that their audience appreciates what they have to

    Read More

  • Outrage Industry: A Summary

    763 Words  | 4 Pages

    The authors discuss branding and why it is important for news netrworks and political outrage personalities. Branding is important because it creates a trust based relationship with the « average » viewer. This idea of the « average viewer » is critical because it represents the majority of white male correspondants who dominate the industry. There is an underlying belief that these white males represent the majority and speak on issues that matter the most to those chosen group of people. These men, speak on issues that most people of this group are afraid to talk about in public, due to the fear of being labeled as ultra-conservative, racist, sexist,etc.

    Read More

  • Tobacco And The Columbian Exchange

    1708 Words  | 7 Pages

    Globalization is the process by which spreading and sharing ideas, goods, techniques, and technologies creates a constant connection between countries (Mann 7). There were

    Read More

  • Fahrenheit 451 Technology Quotes

    636 Words  | 3 Pages

    The drastic increase in social media has also had a tremendous impact on the media’s impact, as it makes this technology more and more

    Read More

  • The Impact Of Globalization On Apple

    1025 Words  | 5 Pages

    Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world. The most common example of globalization might be Ebay or Amazon. Nowadays flows of goods and services are not only cheap and fast, but reliable and secure.

    Read More

  • Airbnb Case Study Globalization

    1557 Words  | 7 Pages

    3. Globalization Throughout the last decades, globalization became a real phenomenon, but history tells us that it is actually not a new social, historical phenomena, but has, under different names and manifestations, been with us for a long time. It is actually not only the continuation of the liberalization of international trade, which began in the mid-19th century with the launch of cross-border trade over long distances and later with intensive large-scale mobility of labor and capital. During capitalism, globalization has amplified due to the lust for profit, which is driven by capitalists across the globe. Indeed, globalization has significantly strengthened ever since.

    Read More

  • The Causes Of Globalization In Europe In The 20th Century

    1193 Words  | 5 Pages

    When it comes to comparing the past with the present, the idea of globalisation is deliberated quite often. The twentieth century coined the term ‘globalisation’ as international organisations were introduced, aiming to reduce trade barriers and maintaining healthy global trade relations. On the other hand, the twenty-first century induced a fear of globalisation as companies were outsourcing their production allowing certain societies to continue development while others remained constant. In June 2016, Brexit (Britain’s exit) took place because the majority of the United Kingdom (UK) voted to leave the European Union (EU). This event exhibits people disrupting the political mandate by voting against cultural and economic globalization.

    Read More

  • Social Media Impact On Socialization

    794 Words  | 4 Pages

    Empirical data was collected using a survey tool through structured face to face interviews. The qualitative data obtained shows while social media has its benefits, there are negative impacts on the

    Read More

  • The Impact Of Globalization In Germany

    1127 Words  | 5 Pages

    Introduction Nowadays people can communicate easily. They can share their ideas, their cultures even with people who are not in their countries. They can trade, transporting products around the world in just a few days. This is a big economy where everything related to each other. This is globalization.

    Read More

  • Essay On Social Media And Public Relations

    1390 Words  | 6 Pages

    Public relations is no different as professionals constantly seek to communicate with and hear from customers, who are ever-present and active on social media. It, therefore, makes sense for PR practitioners to use it to their advantage as much as possible as so it has become an integral part of their practice. The purpose of this report is to find out how public relations professionals are using social media, the impact and implications this new media have on the public relations profession and how public relations professionals value these new media as a means to communicate with the public. Literature

    Read More

  • Advantages And Disadvantages Of The G20

    1826 Words  | 8 Pages

    Globalization means that people from. different countries communicate together and work together. The world is becoming globalizing because many people have benefits in globalization. Business men can set up their business in other countries. Also ,we can have better communication with other countries’ people through the widely used language, like English.

    Read More

  • Essay On Causes Of Globalisation

    2111 Words  | 9 Pages

    The Causes of Globalisation Globalisation has many causes but the one we take seriously is the economy and leave out the rest, the global causes have contributed on the world’s economy such as technology, financial, multinational corporations, labour and foreign direct investment. Technology, over the past decade technology has improve the way the economy works and communicate (people could sent important emails to a client who are half way across the world); technology has made a huge improvement in our everyday life’s through the internet (Scholte, 2000:101 in Hirst & Thompson

    Read More

  • Essay On Effects Of Social Media On Students

    1007 Words  | 5 Pages

    Chapter 1 Background of the Study Introduction In the contemporary world, most people use social media for news, entertainment, to seek information and to be updated every day. Nowadays, the use of social media has greatly changed how people interact with other people. Today, most people only consider the benefits that the social media brought to the people without thinking about the possible negative implications of using it.

    Read More

  • Reflection On Globalization

    731 Words  | 3 Pages

    The aim of this assessment is to reflect on what I have learned this semester regarding the module of Business in Global Context; from the lectures with the professor, the case studies done in class and the three previous patchworks that we worked on. We have learned that there are different internal and external components that affect the business environment, from corporate social responsibility to cultural and institutional framework; organizations must take into consideration all the factors related to the different parts of its environment. For the topic discussion, I will be discussing globalization and how it has affected the global business environment along with the key aspects and the different point of views regarding it.

    Read More

  • Evolution Of Mass Media Essay

    941 Words  | 4 Pages

    Major developments in the evolution of mass media during the last century It has come to our attention that media is changing since its origin. In mid last century newspaper and magazine were the principle source of mass communications. Later the radio provided another source to achieve the majority. Individuals frequently tuned in to get records of what is happening in the world, getting to know the current trends.

    Read More

More about Globalisation In Public Relations

Open Document