Globalization And Global Communication

The exceptional growth of communication technologies and the emergence of the global communication industry have made people far apart in the world into “neighbors”. This has led to the convergence of cultures and cultural values of these new neighbors (Mele, 1996). This has encouraged many studies on globalization.

This neighborhood has been named “alternative citizenship” (turner, 1993), “alternative culture” and a “new co-existence” (Ameli, 2003) has brought about many new experiences and a vast freedom of choice for people.

This “continual space” (Ameli, 2004) has brought together very different cultures very quickly. Some arrived at the conclusion that the world, under the process of globalization is going towards uniformity. In fact,

These perceptions and usages are defined as the grammatical rules that define the role of the elements of the world code. The code is under continuous reform due to the changes in these grammatical rules.

Globalization has resulted in both of the above-mentioned types of alterations. Objects and concepts have constantly been brought from different parts of the world and have become part of the available elements in new areas. The transfer of elements occurs both on cognitive and behavioral levels. People from different parts of the world get to learn about different clothing fashions, eating habits, as well as other political systems (cognitive change) and these elements (clothing fashions, eating habits and political systems) undergo change (behavioral change).

Globalization is not equal to the development of transportation, international trade, increase in human immigration and technological breakthroughs in the field of information and communication. These developments can be the origins of globalization. However, if human immigration to different parts of the world and communication technology innovations had not been followed by changes in culture, knowledge and the behavior of people, globalization would not have been the phenomena it is

The Chinese language has a unique characteristic, which if looked at in an allegorical way can show the identity of a glocal concept. The people of the vast Chinese land have a common written language however people from different parts of the country read the same language differently, meaning that the Chinese language is uniform in writing but different in reading (Kane, 2006). It means that people from two different parts of China may be able to write to each other but unable to speak to each other in person. Glocalized features have one form but people of each part of the world read and perceive them differently.

A preliminary investigation

Based on the above argument, a semiotic definition of globalization can be presented as bellow:

Globalization is a process in which effects from one or several parts of the world influence other parts and affect the way people think or act regarding specific things or concepts, and as a result, the elements (things and concepts) are shaped or reshaped in a similar way in all those areas.

In a similar way, glocalization can be also defined as