There is a difference in consumption patterns between these two groups. When the average person thinks of China, for example, the first thought that comes to mind is that of the young consumer purchasing trendy products at the mall or at Wal-Mart. There is another consumer that has embraced global consumerism, and that consumer group is those individuals that purchase global luxury brands (Jap, 2010). The purchase of these items is tied in with social status and one’s self concept (or mianzi) (Jap, 2010). One can argue that both types of consumers are important to the global organization that is attempting to promote its products in new markets, and that without this new brand of trendy consumer, it would be more difficult for economies to expand.
Though Cultural globalization may bring a lot of risks to the culture of a country, we can’t deny the opportunities it provides for the development of culture. And we have already seen that Cultural globalization benefited South Korean culture, making it more possible for the popularity of Korean wave in China. All in all, it seems no effort can be done effectively to stem the Korean Wave for these three main causes. The same origin of Confucian culture in China and South Korea laid the foundation for the popularity of Korean wave in China. Furthermore, the great attraction of Korean wave itself is also an important cause of the popularity of Korean wave.
( Lee, F. F., Zhou, H., Chin-chuan, L., Wan-Ying, L., & Yao, M. 2009) Second, globalization makes it possible for Chinese culture to be melted in the global culture. Kwok Leung(2014) says that “Multinationals are icons of the globalization era, as foreign brands and businesses can be seen even in remote corners of the world.” With the development of transport, communication and Internet technology, the cooperation of different nations in different areas has been improved. We can easily contact our foreign friends or buy all kinds of overseas products without going there on our own. Chinese traditional culture is becoming
As the Open-Door Policy and economic reform encouraged the independency of individual and family, some new forms of consumerism, individualism have occurred. Not only was the economy opened to the world, but also the rest of the country, meaning that China would accept more open and vibrant culture and have more interactions with the outside world. In recent years, consumerism has become more and more important to the development of the contemporary Chinese popular culture. And television definitely contributed a lot in it. Popular culture is related to an enormous range of aspects.
should tap into non - traditional distribution channels. This is because, it is very strong that Procter & Gamble is at risk by allowing L'Oréal to topple or lead its skin care brand Olay from the leading position in skin care in China and many other countries. This is considered to be a good strategic market as it will be the leading market to drive growth in beauty and personal care. In addition, Shiseido is also increasing the pressure of problems faced by Procter & Gamble Co.. Both L'Oréal and Shiseido are developing a presence across different distribution channels and Procter & Gamble could consider doing the same.
De Montfort University BA(HONS) in Business Administration and Management (153-29080) Business Communications and Academic Skills Academic year 2015-16 Academic essay assignment Fong Kai Kit Peter ID: 5436 3258 Question 6 It is argued that guan xi is an indispensable element in the workplace in Chinese culture. Is it a blessing or a curse to corporate development? In Chinese society, it is not new knowledge that we need Guan xi in workplace to smooth the corporate development. According to Provis(2004), Guan xi is a relations building process involving ways that exchange benefits, know each other better and commitments between members within the circle. They pass benefits to each other.
If I were Lei Jun, I would focus on regaining the company’s competitive edge by developing new marketing models and products. Firstly, I would emphasize product diversification to include TVs, smart shoes, and other home gadgets in my portfolio to impact our diverse consumer base across the globe positively. Additionally, I would invest in extensive R&D to gain a fuller understanding of both low-end high-end markets, which would enhance our ability to access the unexplored international markets in other developing economies, such as Africa. Ultimately, change-driven R&D and strategic diversification will let our company regain its position as a market leader in China and
1. What is your evaluation of the way Levendary Café has entered the Chinese market? Chinese market is attracting a wide range of Western companies as it has annual GPD growth and a large increase of the middle class as well as the urban population. However, in order to adapt the new products in Chinese market, the local values and food preferences should be considered. Some Western restaurants to succeed in China changed their menu, but maintained the atmosphere and style, while other was keeping the standardized image and principles.
Because developed countries have more resources and capital, the products from international brands are easily transported to many other cities, especially Hong Kong due to the free market policy. These brands tried to add the features of the local culture into their products to increase their potential consumers. For example the clothing sold in Zara. When the New Year holiday comes, the style of the clothing is added the elements of the traditional Chinese customs, like the pattern of china bond which is a symbol of happiness. This is a kind of cultural localization.
As seen in the article, in order to expand into China, a wide distribution of network is essential. However a lot of investments and time would be needed. In addition, Starbucks would face challenges from the external factors in China such as economic, political and culture issues. Hence, it would be better to establish a joint venture with a reputable and accomplished local firm. As such, Starbucks has established a joint venture with Taiwanese drinks maker Tingyi, with the brand name Master Kong, the largest firm in China that specialises in manufacturing and distributing instant noodles, beverages, baked goods and soft drinks.