How Does Globalization Affect Consumer Behaviour
Nowadays globalization, it impacts the world economics. Globalization is the process of increasing the connectivity and interdependence of the world's markets and businesses. The increase of trade around the word is growing up. Globalization affects jobs and income. Most of companies that successful in the world use the strong strategy and strong marketing to getting the goal. The important thing that we should focus on the company to trade is culture factors. When we do the business in other countries, we should respect the law of the other countries and respect their culture. Culture factors impact customer behavior. Cultural factors are factors that influence out that the behavior of consumers. Culture factors subdivided into core culture, …show more content…
Muslim people will see the Halal symbol before they buy the product (food). If the product haven’t Halal symbol, they will not sure about the ingredient of product and not buy it. Because Halal symbol can guarantee that it has no pork and foods are safe to eat. Ingredient of the products (food) can eat by Muslim people. Halal foods are foods that are allowed under Islamic dietary guidelines. Muslim followers cannot consume pork or pork by products, animals that were dead prior to slaughtering, animals not slaughtered properly or not slaughtered in the name of Allah, blood and blood by products, alcohol, carnivorous animals, birds of prey, land animals without external ears. Our product that we sell the product and the package should have Halal symbol and guarantee by GMP and CICOT. GMP is come from Good Manufacturing Practice. CICOT is come from The Central Islamic Committee of Thailand. Product Reliability and customers trust and will be the loyal customers. For the second example, It is Important of social and cultural factors for attitude, gender and time when you work. When you do business negotiate “time” is the first
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