Apple has used many different methods to market their products. They have TV advertisements, lots of big stores, and more ways to publicize their new products. All of Apple’s marketing strategies have helped them to grow and get more people to buy their devices (Morrison). One of Apple’s marketing strategies is by creating a mystery about what their new product will feature. To create this “mystery”, Apple releases limited information about their new device.
In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company. Apple Inc. strives to limit the time between ordering for the goods and receipt of the same. Normally, long distribution channels do not only influence the pricing of the products, but also the time when the consumers receive the product. Apple Inc. commands a great power in the market because it has differentiated
Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.
The minimum wage should not be raised because it would increase the price for the consumer, it could harm the small businesses of America, and it could cause millions of minimum wage workers to be laid off. If the minimum wage were to increase, consumers could see a rise in prices in their products. A majority of minimum wage workers are in a high competitive market, where the companies make smaller profit. In order for companies to
Apple products so popular, it makes a lot of money. The economic environment of apple that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns. A business cycle is the pattern of the level of business activity. Business activity can move from prosperity to recession to recovery. Apple marketers must always be aware of the present and future economic developments.
The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents. Nike currently has approximately 3,750 patents to this date, which is way more than any other competitors including Adidas and Under Armour which are in the same
Multinational corporations can be defined as enterprises operating in several countries but are managed from their home country. Generally, any company that acquires a quarter of its revenue from operations outside of its home country is considered to be a multinational corporation. Today the multinational corporations have a radical effect on the economic system all over the world. This is due to the growth of international business of the multinationals, which has tremendous effect on the traditional forms of international trade and capital flows for economies at large. In the world economy they create a powerful force.
Besides that, there has been an exponential growth in imitation products throughout the years. Many companies and brands face this similar problem of counterfeit products being available to the public. Having this problem grow gradually, the profits of Nike drops greatly as many consumers would now look for “cheaper Nike” products. For example, consumers are able to get $60 for a counterfeit Nike whereas the authentic pair would have cost them about $120. It has been said that the growth of Nike was expected to grow from 4.5% in 2009 to 6.5% in 2012 (“Why Nike Will Outspace Sports Apparel Market Growth”, 2013).
Consequently, in plutocratic countries’ richest citizens govern a country and make rules in favor of themselves while disadvantaged ordinary people who make up most of the population of the country suffer from consequences of the rich-oriented policy. A case in point, since the star of a new millennium, many corporations and firms in the US are shipping their business to developing countries to gain from cheap workforce leaving millions of their compatriots out of job. “Growth in the U.S. goods trade deficit with China between 2001 and 2013 eliminated or displaced 3.2 million U.S. jobs, 2.4 million (three-fourths) of which were in manufacturing” (Kimball and Scott, 2014). Unless there was inequality, the government would probably be ruled by average people and would have prevented outsourcing jobs to foreign countries by all means. Another disadvantage of plutocratic government is pushing inequality to a far tougher level.
Others are offering price comparison apps, so customers can access to the store prices and their competitors to show them the best deals. Stores need to focus on meet customer’s expectation and to win back their trust and create a strong brand loyalty. Also, because competition is already high, incumbents can use more of its financial resources to create stronger barriers for new competitors or to merge with companies that help to create more value to the overall company