Apple company is one of the most successful company in electronic industry and is one of the most important valuable companies in the world .its sales and make value increased for the past ten years. Apple Company has used many different strategies to become successful in the market.” Apple strategy is a major determinant of advantage towards with other firms for example Samsung, LG, and BlackBerry. It used Porter’s model strategy, this strategy is the key to fulfilling this generic strategy and supporting Apple’s success. This general strategy focuses on key features that differentiate the company and its products from competitors For example, it focus on elegant design combined user-friendliness and high-end branding. Apples generic
In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company. Apple Inc. strives to limit the time between ordering for the goods and receipt of the same. Normally, long distribution channels do not only influence the pricing of the products, but also the time when the consumers receive the product. Apple Inc. commands a great power in the market because it has differentiated
Organizational Culture is huge in all businesses, and organizations. Organizational Culture accounts for values and behaviors that contribute to the unique social and psychological environment of an organization. In this case these values and behaviors have a large impact on how each individual employee works, and communicates with each other. Apples competitors include Microsoft, Google, Bose, Dell, Samsung, and many others. These are all very large well known companies so Apple has to do everything they can to have an advantage over its competitors.
1 Company Description Nature of Nike (Refer to Appendix 1.1) Recent History of Nike (Appendix 1.2): January 2014 - Nike entered negotiations with Manchester United F.C. over a "billion dollar" kit manufacturing deal, extending their current contract beyond 2015. Successes of Nike (Appendix 1.3): In 2012, Nike employed more than 44,000 people. In 2014 Nike brand was valued at $19 billion, becoming most valuable brand among sports businesses and supply the world’s most number of shoes, apparel and major manufacturer of sports equipment, with revenue of US$24.1 billion in 2012. Strategic Focus and Plan Nike’s Mission: Bring inspiration and innovation to every athlete in the world.
The core competency of Apple can be regarded as its updated technology and innovativeness (Sanchez and Heene, 2005). AC 1.2 Review the issues involved in strategic planning. There are certain issues that are required to be counted while formulation of new methods. As per the present scenario an analysis of competitive advantage is required to be conducted for Apple Inc. Competitive advantage of Apple Inc. Apple Inc. is one of the leading companies in the segment relating to computing and mobile technology and the organization over the years of its operations has created a strong stand point in the global market.
To access the industry in which Apple operates, we use the 5 Forces Matrix. This will help us to achieve a broader understanding of the industry itself, and how Apple in particular survived and become one of the most successful companies. Porter’s 5 Forces Analysis: 1. Rivalry among existing competitors – High. The industry is characterized by very intense and fierce competition against players like HP, Dell, Acer and etc.
Apple is a consumer Electronics Company based in Cupertino, California. It is considered as one of the market giants in the electronics consumer market. The company’s competitive advantage is centered on its unique range of products that include: I-phone,
People will then ask for our contacts, they will find us through older customers or through the Internet. Eventually, they will want to use our services too. Therefore, being excellent at our work will attract more customers and build up customer’s loyalty. Gaining and holding a loyal customer base is a key corporate challenge in an increasingly competitive marketplace. Customers are our key to success, they are the kings, they dictate profits and how the customer is
It is a challenge to be able to keep pace with the ever changing dynamic environment while maintaining the competitive advantage. It allows for better information for better decision making. Today in most business and commerce, IT has taken the form of Ecommerce. Ecommerce is a major innovation for entrepreneurs. White (2007) added that internet is pretty much effective in attracting literate people .Ecommerce is becoming a key determinant of competitiveness